Sometimes the best
thing for a branded restaurant company to do is simply return to what they do
best. This fall Yum Brands Pizza Hut is
doing just that. Pizza was one of the
very first food sectors that focused on consumer interactive
participation. Hand Held and
customizable Pizza became a go to staple for the home cook and Pizza Hut lead
the way.
Focusing
once again on hand held customer interactive Pizza Hut is making a big move for
football fans this fall with a retooled pizza box that turns into a “finger-football
gridiron” a according to Foodservice Solutions® Grocerant Guru® its sure to
resonate positively with customers.
Pizza
Hut announced that “the new pizza box is available with any medium pizza order.
The box includes a printed flick football playing field on the top of the
carton, goal posts, a scorecard and punch-out paper footballs.”
David
Timm, Pizza Hut Chief Marketing Officer stated “We know our fans enjoy a little
competition, and we’re happy to provide a platform that lets them get in on the
game in a whole new way while watching their favorite team,” said “The box
brings some excitement back to the classic flick football game,” Timm added,
“and we are proud to bring some entertainment to the table along with our $5 Flavor Menu.”
In-addition
Pizza Hut is also sponsoring the “Flick Football Challenge,” which invites fans
to share videos of their paper football abilities for a chance to win free
pizza from the $5 Flavor Menu. Participants can post videos of their box-top
football prowess on Twitter, tagging@PizzaHut and using the
hashtag #PizzaHutHut. Ok now start playing!
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
ScoreCard. For brand, or product
placement assistance our Grocerant Guru® has the skill-set you are looking
for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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