With Football season
in full swing both college and professional football, the majority of U.S.
consumers are thinking about where to go or how to throw the best tailgating
party. Tailgating was made for Grocerant niche Ready-2-Eat and Heat-N-Eat fresh
prepared food that is portable according to Foodservice Solutions® Grocerant Guru®
Steven Johnson.
According to a recent
online survey conducted by Harris Poll “79 percent of
Americans have attended a live sporting event, and 81 percent believe you
should never show up to a tailgate party empty handed.” Like we said portable
grocerant food is simply perfect for tailgating.
One C-store thinks
that they can capitalize by offering food grocerant niche Ready-2-Eat
food. That company is RaceTrac. In the Harris Poll conducted
for Race Trac found:
1. 78 percent of Americans prefer a variety of
beverages at their tailgate;
2. 77 percent of
Americans believe in purchasing tailgating supplies before the big game;
3.
77 percent think running out of something is the most inconvenient thing when
tailgating; and
4.
74 percent consider grilling items are "must haves" for a perfect
tailgating experience.
RaceTrac
is serious about this and has “partnered with Joe Cahn, the Commissioner of
Tailgating, to share tips on how to be the star of the tailgate. Since 1996,
Cahn has driven more than one million miles cross-country to football games and
eaten his way through thousands of tailgate parties while advising other
tailgaters at www.Tailgating.com”, according Race
Trac.
"Tailgating is
as American as football and hot dogs and RaceTrac understands that," Cahn
said. "In fact, I often stop at a local RaceTrac for any last-minute items
for my parties. They make a lot of easy, ready-to-go snacks like hot dogs,
buffalo chicken rollers and taquitos that are perfect for tailgates."
RaceTrac offers
tailgating-appropriate products such as Nathan's Famous hot dogs; fresh,
delivered-daily sandwiches, salads and wraps; and a wide variety of beers,
including local, craft favorites stocked daily in the beer cave.
C-stores are serious about driving new
business selling Ready-2-Eat and Heat-N-Eat fresh prepared food. Are you evolving your customer mix, food
product mix, or your business model? If you would like to learn how to enter
the Grocerant niche visit: www.FoodserviceSolutions.us for more or
contact: Steve@FoodserviceSolutions.us
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