The foundation for food sales growth
today can be found within the grocerant niche Ready-2-Eat and Heat-N-Eat fresh
prepared food sector as it is driving top line sales and bottom line profits in
every sector of foodservice retail today according to Foodservice Solutions® Grocerant
Guru®.
Retailers
today need to integrate a strategic path to Meals. What does that mean? No longer do most consumers think about
stocking the pantry, the freezer, or the refrigerator food for a month, week,
or tomorrow. The mind-set of the 83.7% consumer today is what’s for
dinner. Consumers are focused on meals,
meal periods, the next meal; it’s about eating fresh, saving time, and
discovery according to our Grocerant Guru®.
In a recent study conducted by the Private
Label Manufacturers Association (PLMA) found “that millennials love
food but want food done their way. Fresh and healthy foods are at the top of
their shopping lists, while prepared and portable foods are also very popular.”
PLMA
found “75% of shoppers buy deli items in the supermarket where they do their
regular grocery shopping, 77% buy dairy items and 59% buy bakery items
simultaneously”. They are buying fresh, focused on specific meals.
It
is critical that grocery stores integrated fresh meals as a consumer touch
point integrating meal components from the dairy, deli and bakery departments
according to our own Grocerant Guru®. PLMA found the millennials when in the
grocery store 33% “always or frequently” purchase heat-and-eat food from the
supermarket, 29% pick up prepared or ready-to-eat food, and 27% buy grab-and-go
prepared food items from a source such as a supermarket or convenience store”..
The consumer is dynamic not static.
Evolving with the consumer is very important when the consumer focus in on
meals and meal components the retailer with fresh prepared ‘better for you’
bundled meals and or meal components will garner incremental business.
Outside eyes can
deliver top sales and bottom line profits. Invite www.FoodserviceSolutions.us to provide brand and product positioning
assistance or a grocerant program assessment. Have you completed a Grocerant
Scorecard? Contact: 253-759-7869 or Steve@FoodserviceSolutions.us
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