Italian
pizza has arrived in Florida by way of a state-of-art pizza vending
machine. Two Mobil-branded convenience
stores one in Orlando and the other in Lakeland, Fla., have rolled out pizza
vending machines from Pizza Touch, an Italy-based company that
offers pizza baked hot in two minutes according to Foodservice Solutions® Grocerant Guru® Steven Johnson vending might just become the new
face of fast food as we noted just last month about the Pizza ATM at Xavier University.
The Pizza
Touch pizzas are priced at $6. The fast
food vending machine takes cash, cards or coins some have dubbed it a ‘Pizza
ATM’. Customers use a touchscreen to select and pay for any one of three pizza
varieties—Margherita, Pepperoni and 4 Cheese, with mozzarella, gorgonzola, Edam
and Emmental cheeses.
While
these are the first two installed Pizza Touch operates nearby service centers
for its ATM-style modules, where logistics are in place to refill machines with
pizza. Each Pizza Touch machine also records ordering information in real time.
It’s our best guess you will be seeing this located at hotels, resorts,
colleges, and universities in the local area soon as well.
Given the
current uproar and pressure to raise the minimum
wage in the
US somewhere between $ 10 and $15 dollars an hour it would look as if it’s
vending a natural progression in the fresh fast food space according to our
Grocerant Guru®. Younger consumers
between the ages of 18 and 34 seek out vending machines for snacks with
Forty-one percent of younger consumers choose vending machines for midmorning
snacks; 58% say the same for midday snacks according to Technomic.
A recent
report revealed that “49% of consumers ages 18–34 purchase pizza as a snack,
and 68% of consumers overall report choosing pizza as an afternoon snack”. Pizza Touch is no joke, no start-up in fact
Pizza
Touch is a division of Grupo Rocket, an Italian holding company that has been
operating foodservice and technology businesses for 15 years in global markets and
in over 400 stores in overseas locations.
Grupo Rocket announced the arrival of Pizza
Touch to U.S. markets in April 2016; convenience-store installations, including
the initial rollouts in the Florida Mobil units, are tests for the company. If
successful, Grupo Rocket will prep for wider expansion of Pizza Touch in
convenience stores and gas stations nationwide. Foodservice Solutions® team has
is confident this vending platform will find success.
www.FoodserviceSolutions.us does grocerant niche business
development. We can help you identify,
quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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