Italian pizza has arrived in Florida by way of a state-of-art pizza vending machine. Two Mobil-branded convenience stores one in Orlando and the other in Lakeland, Fla., have rolled out pizza vending machines from Pizza Touch, an Italy-based company that offers pizza baked hot in two minutes according to Foodservice Solutions® Grocerant Guru® Steven Johnson vending might just become the new face of fast food as we noted just last month about the Pizza ATM at Xavier University.
The Pizza Touch pizzas are priced at $6. The fast food vending machine takes cash, cards or coins some have dubbed it a ‘Pizza ATM’. Customers use a touchscreen to select and pay for any one of three pizza varieties—Margherita, Pepperoni and 4 Cheese, with mozzarella, gorgonzola, Edam and Emmental cheeses.
While these are the first two installed Pizza Touch operates nearby service centers for its ATM-style modules, where logistics are in place to refill machines with pizza. Each Pizza Touch machine also records ordering information in real time. It’s our best guess you will be seeing this located at hotels, resorts, colleges, and universities in the local area soon as well.
Given the current uproar and pressure to raise the minimum wage in the US somewhere between $ 10 and $15 dollars an hour it would look as if it’s vending a natural progression in the fresh fast food space according to our Grocerant Guru®. Younger consumers between the ages of 18 and 34 seek out vending machines for snacks with Forty-one percent of younger consumers choose vending machines for midmorning snacks; 58% say the same for midday snacks according to Technomic.
A recent report revealed that “49% of consumers ages 18–34 purchase pizza as a snack, and 68% of consumers overall report choosing pizza as an afternoon snack”. Pizza Touch is no joke, no start-up in fact
Pizza Touch is a division of Grupo Rocket, an Italian holding company that has been operating foodservice and technology businesses for 15 years in global markets and in over 400 stores in overseas locations.
Grupo Rocket announced the arrival of Pizza Touch to U.S. markets in April 2016; convenience-store installations, including the initial rollouts in the Florida Mobil units, are tests for the company. If successful, Grupo Rocket will prep for wider expansion of Pizza Touch in convenience stores and gas stations nationwide. Foodservice Solutions® team has is confident this vending platform will find success.
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