Gone
are the days firing up your computer for On-line ordering of pizza when all you
had to do was point, click, wait, and eat. In
a world filled with time starved consumers America’s favorite hand held food
pizza is not just a Click, Tap, and Track away.
Domino’s
Pizza is integrating hand held marketing into the mix and
it is going to be a sure winner according to Foodservice Solutions® Grocerant
Guru® Steven Johnson.
Dennis Maloney,
Domino’s vice president chief digital officer stated “We know that customers
spend a great deal of time messaging, so we knew the next place we needed to
add ordering was via Messenger,” …Messenger allows customers to order
conversationally with the help of Domino’s bot. We hope this new option will
continue to make ordering as simple and as convenient as possible.”
Domino’s customers
can place or track an order by clicking the message button on Domino’s Facebook
page or by searching for “Domino’s” within Messenger. This will send customers
to an ordering welcome screen. From there, customers can use a pizza emoji to
start their Easy Order, or tap “Recent Order,” “Easy Order,” or “Track,” to
begin.
Click,
Tap, Track Domino’s continue to integrate customer relevant technology with
branded messaging that extends Domino’s brand value while driving top line sale
and bottom line profits. If success
leaves clues and it does. Domino’s
Facebook Messenger is a clue worth tracking.
Are you trapped doing what you
have always done and doing it the same way?
Interested
in learning how Foodservice Solutions®
FIVE P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
No comments:
Post a Comment