Notice was given when
Foodservice Solutions®, Grocerant Guru®, Steven Johnson first warned foodservice industry professionals in 1991
about the undercurrents change within the consumer mind-set at COEX. Then in 1996 Johnson wrote an Op-Ed
article titled: Call Them Grocerants in August and it was published in both
FoodService Director and Nation’s
Restaurant News.
Looking A
Customer Ahead
Globally Restaurants are in a fight for consumer relevance today as
Tesco, Sainsbury, Walmart, are capitulating market share. Aldi, Lidl, and WinCo Foods lure fresh food consumers with lower prices (seven percent lower), and are
expanding grocerant niche fresh prepared food.
All the while retail restaurant prices continue to rise according to Nation’s Restaurant News the paradox
of price choice is driving consumers away from restaurants back to grocery stores and too C-stores.
In
a new report from Euromonitor showed that growth in home delivery and takeaway
food has outpaced that of restaurants each year since the financial crisis.
Between 2009 and 2014, the UK market for take away and delivery expanded 2.7
per cent to £6.5bn, while the value of food bought in restaurants fell 5 per
cent to £17.1bn.”
Restaurateurs
need to be mindful consumers have determined that they can find restaurant
quality food at non-traditional locations including chain drug stores, Grocery
store deli’s, C-store, Online Meal-Kit’s, and Furniture stores the ilk of Ikea
according to Foodservice
Solutions® team.
Save Money Eating “Better for You’
Consumers have been
migrating to new avenues of fresh food distribution as our Grocerant Guru®
regularly reports here on this blog. Many legacy retailers are responding to demand for eating at
home yet still wanting to eat out at their favorite restaurant or as Grocerant
Guru® calls it Eating-Out with
Eating-In.
One question remains as legacy grocery stores expand the ‘branded’ frozen
food-court is that enough to slow the migration to non-traditional fresh food
outlets?
In
the United States year over year restaurant customer counts for three consecutive
months
continue to track down or flat.
Britain’s two largest publicly listed restaurant companies by market
share, Mitchells
& Butlers
and The
Restaurant Group,
have seen sharp falls in market valuation as investors bet against traditional
high street brands customer counts matter.
Today
companies the ilk of Grub Hub, Amazon Prime Now,
and apps such
as Just Eat,
which allow diners to order food from restaurants and get delivery. Does anyone think that be enough to drive
chain restaurant brand value, top line sales, and bottom line profits? Foodservice Solutions® team say no.
Foodservice
Solutions® research
and experience drives us to the conclusion that offering app’s, take-out or
delivery is simply not enough. Consumers
want Ready-2-Eat and Heat-N-Eat fresh prepared food and are seeking it from
non-traditional locations including furniture stores the ilk of IKEA. Ikea by the way is selling $ 2.8 Billion in
Ready-2-Eat and Heat-N-Eat fresh prepared food today. Are you
ready to address the ‘stay home’ consumer?
Foodservice discontinuity
continues to expand is it time you invite Foodservice Solutions® to complete a
grocerant program assessment, grocerant ScoreCard. For brand, or product placement assistance
our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
No comments:
Post a Comment