Foodservice
Solutions® Grocerant Guru® Steven Johnson refined the
universal commonalities of retail success that he found after conducting over
6,000 grocerant scorecards. Our Grocerant Guru® found that retailers
focused on selling Hand Held, Ready-2-Eat and Heat-N-Eat fresh prepared grocerant
niche food must include all five components to drive top line sales and bottom
line profits
Foodservice
Solutions®
Grocerant Guru® was first to identify Portability is a key driver in the
undercurrents of change evolving within the retail foodservice sector
today. There is little doubt now that success within the food industry
today can be traced back directly to Foodservice Solutions® FIVE P’s food
marketing back in 1994.
Foodservice
Solutions® Grocerant Guru® Steven Johnson in 1994 identified, quantified, and
qualified The then 5 P’s of Fresh Food Marketing, prior to introducing the world to the term Grocerant which he
coined and had published in 1997. Johnson
introduced, implemented, and integrated the Five P’s of Foodservice Marketing with
foodservice companies including Full Service Restaurants, Chain Drug Stores,
Grocery Stores, QSR’s, and C-Store clients. The 5 P’s are:
Foodservice
Solutions® current team continues to refresh the Five P’s of Foodservice
Marketing utilizing four key pillars of every marketing
program Build, Measure, Learn and Repeat then validated results.
After repeated successful retail food industry adoption of Foodservice
Solutions® 5 P’s of Fresh Food Marketing is well underway.
Grocerant
niche marketing FIVE P’s validation; Technomic conducted qualitative and
quantitative research then compiled the following infographic highlighting the
importance and consumer relevance that portability play’s today. The
infographic is entitled Pertinence of Portability:
The
fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go
once a week or more. When ordering breakfast On-The-Go 56% of consumers
say portability is important. Were additional key elements in validating
our success moving forward, and we thank them.
There
is no greater professional complement than have others validate our work.
Foodservice Solutions® excels at vertical brand product positioning,
marketing strategy, and business development specifically identifying,
quantifying and qualifying niche opportunity for global foodservice related
activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food.
Visit:
www.FoodserviceSolutions.us if you are
interested in learning how Foodservice Solutions® FIVE P’s of Food Marketing
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or you can learn more at Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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