Friday, January 11, 2019

Branding Success at Pizza Hut Delivers

There are fewer tears when your favorite team loses as there are more beers on the way.  When Pizza Hut began delivering beer with pizza Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® did not hear from anyone that did not think it was a great idea who’s time had come.
Johnson continued Pizza Hut’s online ordering and updated App are outstanding Hand Held Food Marketing tools that are the undercurrents driving incremental brand adoption putting a new electricity in brand relevance for many younger consumers in Pizza Hut.
Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different
More than a year after first testing beer delivery in Arizona, Pizza Hut is now expanding the pilot program to 300 restaurants in seven states by mid-January.
Restaurants in Florida, Iowa, Nebraska, North Carolina, and Ohio will add delivery of popular domestic beer labels such as Budweiser as part of a second phase expansion of the program. In May, the division of Yum Brands added beer delivery to 100 locations in Arizona and California. Those states will also see more restaurants adding beer delivery in the coming weeks.
“The rollout is a brand priority with Pizza Hut aiming to grow beer delivery capabilities to 1,000 restaurants across new markets by summer 2019,” the company said.  Pizza Hut, based in Plano, Texas, said the company timed the expansion to meet the demands of the Super Bowl, a popular day for pizza delivery.
Pizza Hut Chief Brand Officer Marianne Radley stated “As the official Pizza Sponsor of the NFL, we’ve been celebrating football fans all season long, so it only makes sense for us to bring more customers the beloved combo of pizza and beer ahead of the Super Bowl,” …“We are proud to be pioneers of beer delivery and are well-poised to take on more markets in the coming year.” What is your new electricity?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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