Saturday, January 5, 2019

Chipotle Building Brand Relevance One Bowl at a Time

Success does leave clues and timing is a clue most retailers overlook but not Chipotle’s Chris Brandt, chief marketing officer according to Foodservice Solutions® Tacoma, WA based Grocerant Guru® Steven Johnson.
When Chipotle Mexican Grill launch a new collection of Lifestyle Bowls, just in time for New Year's Resolutions nothing but customer relevance radiated from the well time Limited Time Offer according to Johnson.
Chipotle’s new line includes a Paleo Salad Bowl, Keto Salad Bowl, Whole30 Salad Bowl and Double Protein Bowl, all exclusively available through the mobile app and on the Chipotle website for in-restaurant pickup or delivery edifying both technology and content targeting Millennials and Gen Z consumers.
Once again Chipotle was ‘first-to-category’ in the restaurant space with a, “diet-driven menu offerings are helping those who have committed to living a healthier lifestyle by making it easy to order delicious bowls that only contain the real ingredients permitted by certain diet regimens.”
Even Whole30 co-founder Melissa Hartwig Urban stated "We are always looking for ways to make the Whole30 easier and more accessible, and travel has always been a pain point. It's not always easy to find compliant options on the road, so I was thrilled to work with Chipotle to create a tasty, satisfying salad bowl that meets our program guidelines."
Chris Brandt stated "Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness," …"We've watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals."
The full ingredient make-up of the new Lifestyle Bowls is available below.
1.        Whole30 Salad Bowl: Romaine lettuce, carnitas, fajita veggies, tomato salsa and guacamole
2.        Paleo Salad Bowl: Romaine lettuce, barbacoa, fajita veggies, green salsa and guacamole
3.        Keto Salad Bowl: Romaine lettuce, carnitas, red salsa, cheese and guacamole
4.        Double Protein Bowl: White rice, black beans, chicken (full portion), steak (full portion), red salsa, romaine lettuce and sour cream
To learn more about the Lifestyle Bowls or order online, download the Chipotle mobile app or visit and click on the "What's New" tab.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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