Foodservice Solutions® Tacoma, WA based Grocerant Guru®, Steven Johnson stated “Time starved yet flavor charged consumers continue seeking meal components from non-traditional retail outlets and in 2019 this will become an industry focal point.”
The grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food niche filled with mix and match meal components continues to be the undercurrent of retail food customer migration. Consumer are seeking food components that are filled with flavor that can be bundled into customized family meals or a personalized meal according to Johnson.
It is no surprise that 82.3% of meals eaten at home for dinner in Q four 2018 include at least one Ready-2-Eat or Heat-N-Eat meal component. Building a consumer retail food brand today requires a consumer focus, flexibility, and foresight with a grocerant niche twist.
Cultivating a brand is more important that managing a brand. Brands are dynamic not static, they develop and grow with/for your clients and the consumer according to Johnson. Identifying distinctive differentiated programs, positioning and consumable’s by day part that reflect the brand, industry trends, consumer preferences with an eye on meal component bundling is a key to success.
Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part in the grocerant niche Ready-2-Eat and Heat-N-Eat is an art well understood by the team at Foodservice Solutions® who have been tracking the growth since 1991. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables requires both IQ and EQ.
The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar. Are you growing top line sales and bottom line profits? Have you considered offering more grocerant niche options?
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson
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