Whole Foods Is No Longer Whole Paycheck

You all know the 1963 song by Bob Dylan ‘The Times They are a chaingin’ well with the help of the team from Amazon with the best customer centric algorithms Whole Foods Market’s prices continue to decline and consumers are talking notice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Recently Whole Foods Market CEO John Mackey informed employees that the chain will no longer open stores under the 365 banner; noting diminishing distinctions between its flagship banner and its smaller, price-focused sibling under new parent Amazon.

Mackey said that The 12 Whole Foods 365 stores will continue to operate, according to a report in Yahoo Finance, which obtained a memo from Mackey detailing the changes. The newest 365 stores opened in Marietta and Decatur, Ga., last month but they evidently will be the last to debut.

According to Mackey “we have been consistently lowering prices in our core Whole Foods Market stores over the past year, the price distinction between the two brands has become less relevant,” …As the company continues to focus on lowering prices over time, we believe that the price gap will further diminish.”

With the development of Amazon Go’s success smaller fresher faster food at a customer valued price the need to continue building 365 Johnson said has become clear.  Now that Whole Foods stores have introduced Amazon’s Prime loyalty program pricing at Whole Foods is very competitive.  If success does leave clues and it does watch for Whole Foods and Amazon continue to grow share of stomach in 2019.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869