Sunday, January 13, 2019

Corner Bakery Evolves Customer Relevance with Drive-Thru

Consumers are dynamic not static according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Customer counts continue too decline within the restaurant sector in fact same-store traffic during December was down 0.9 percent, and traffic for the fourth quarter was down 1.6 percent.  
One company Corner Bakery thinks that the time has come to put an end to brand protectionism and move outside their operations comfort zone.  So, Corner Bakery will debut a drive-thru window on Monday, January 14, marking Corner Bakery’s first drive-thru in Arizona.
This will be a remodeled cafe that originally opened in June 2016. The drive-thru feature will allow customers to place their orders onsite, online or on their mobile devices and have their orders ready at the window, all at the convenience of not leaving their vehicle.
Corner Bakery will in a lowkey way introduce the new service with an offer for a free regular coffee or fountain beverage with any purchase to customers who mention the offer on January 14, 2019. The promotion will be valid all day in the Wilmot drive-thru only, limit one per transaction/vehicle. I think they kinda miss the point about value of introducing the new service, don’t you?
Corner Bakery recently was recognized as a top restaurant chain in the U.S. by TripAdvisor for 2019, ranking in the top 10 of the large restaurant chain category of 101 or more U.S. locations. Based on millions of reviews and opinions from TripAdvisor diners, the first-ever list recognizes restaurant chains offering high-quality service and exceptional meals at a great value. That said they need to continue on the path of growth offering new avenues of distribution and a drive-thru is just that according to Johnson.
Corner Bakery CEO Frank Paci stated “We are thrilled to be able to continue to serve guests in the Tucson community with our newly debuted drive-thru,” … “Corner Bakery has many fans throughout the area who love our naturally delicious recipes, abundant with fresh ingredients. This drive-thru line is a perfect example of how Corner Bakery is evolving to offer our flavorful menu items and unmatched service more conveniently.”
The restaurant sector needs to continue to evolve offering the bundled meal components offering the ilk of Corner Bakery Café has to offer in new avenues of distribution and a drive-thru is exactly the right avenue in many locations to drive growth.  However, don’t keep it a secret?  If success does leave clues and it does; promoting and communicating the attribute of the drive-thru is as important as the drive-thru itself.
Are you evolving with consumers? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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