Grocery stores are notorious for knowing what to do but not doing it when it comes to grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. Publix has that problem. Yes, Publix understands that consumers are dynamic not static.
They understand consumers do not want to cook from scratch. Publix even understand that consumer really and I mean really do not like doing dishes. That includes simply emptying the dish washer according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Here is what stated recently “Publix is making 2019 a meat-forward year, teasing a new store prototype for the new year that’s combining a deli-centric model with a traditional grocery format. The latest of many store models Publix has brought to market of late, the newest prototype will continue the trend of upping the ante when it comes to convenience.
The new store prototype according to recent reports will sit at less than 30,000 square feet and will emphasize convenience, particularly prepared food items. The prototype also will debut deli counters that give off restaurant vibes despite sitting on the sales floor of grocery stores. That said Amazon Go stores are 1,700 to 2,500. One thing is clear Publix wants to stock a pantry that less than 7% of Millennials utilize more than twice a week according to the team at Foodservice Solutions®. Publix has slated two deli-centric locations to open up shop in the Tampa Bay region in the third quarter of 2019. Here is the simple fact: it is a matter of fresh prepared meals and meal components vs pantry or yesterday’s retail vs tomorrows retail success. Once again; it’s a legacy grocer wanting to be all things to everyone.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
Post a Comment