So, it’s been 13 years since Burger King has had a commercial at the Super Bowl. Does that mean they are simply continuing to follow the industry leaders or do you think they continue to simply paly follow the leader as Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The new Mystery Box Super Bowl Deal touted as Burger King partners with DoorDash looks to most industry insider that have contacted the team at Foodservice Solutions® as simply more of the same, follow the leader. Partnerships matter but within branded food marketing originality goes a long way to drive incremental customer trial and adoption according to Johnson.
Johnson continued the undercurrents driving incremental brand adoption putting a new electricity in brand relevance for many younger consumers in require consumer have a branded invitation for interaction and participation and this promotion appears to have that according to Johnson.
Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. In the teaser film features the Burger King King as he prepares a set with direction from a director behind the camera. It ends with the King adjusting the mic, ready to announce what is yet to come during the Super Bowl.
To get your own Mystery Box head to DoorDash.com or download the DoorDash app, enter promo code MYSTERYBOX on all orders of $10 or more from participating Burger King restaurants*. Then wait for your Mystery Box to arrive at the comfort of your home with instructions to follow—keep the content of the Mystery Box till game day. And DoorDash will also offer $0 Delivery Fees** when you order Burger King today through the day after the Big Game. I guess on February 3, 2019 we will find out if Burger King is breaking out or simply continuing to play follow the leader.
For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call 1-253-759-7869
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