Success
does leave clues and real estate developers have been picking up the clues
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson stated “We have been working with
mixed use developers for several years that are looking for customer centric
solutions for all day-parts.” Currently
grocerants are the avenue of distribution most sought after in our office.
So, a grocerant concept known as My Deli Market will make its debut within
the upscale Panorama
Tower mixed-use building in the Brickell district of downtown Miami,
according to the project’s developer, Florida East Coast Realty LLC (FECR).
"Driven
by Millennial customers, grocerant encompasses elements from cafés,
delis and grocery stores to support the revolution of urban
living," FECR noted.
Expected
to open to the public in June 2019 as part of the building's 75,000-square-foot
retail space, My Deli Market will offer a range of local and regional fresh
produce, meats, bakery, supplementary grocery options and homemade fare
prepared daily by a dedicated culinary team. It will also provide exclusive
room-service deliveries to Panorama’s tenants.
Grocerants
operate at the intersection of consumers quest for a simple, fresh, fast meal,
and the ability to eat at home without having to cook or do dish’s according to
Johnson and My Deli Market fits that bill edging out restaurants, grocery
stores, and C-stores for valuable space.
"Consumers
are looking for freshly prepared, casual food that is made to order, but they
also want to experiment with new food options," said Anselmo Endlich,
founder of My Deli Market, a Brazilian entrepreneur who relocated to Miami
after establishing the largest online wine retailer in Latin America. "We
want our customers to find the unusual, the unexpected and the surprising at My
Deli Market. Pioneers like FECR envisioned vertical cities decades ago. The
future has arrived, and we are lucky to be a part of it at Panorama
Tower."
The
concept leverages data analysis to identify the needs of shoppers so as to
enhance their experience. A curation service takes into account customers
of different nationalities and regions, with an in-depth understanding of
Miami’s diversity.
"We’ve
seen these grocery, deli and café concepts pop up across major urban cities,
and now we’re helping to bring them to Brickell," said Jerome Hollo,
EVP of Miami-based FECR. "With the number of
young professionals in Brickell, we see the demand for this type of
sophisticated grocery store/eatery combination. Our goal with Panorama Tower
always has been to deliver tenants everything that they need right outside
their doors, as well as to create a greater sense of community within the
neighborhood. Partnering with My Deli Market helps bring this full
circle."
Rising
868 feet over the Miami skyline, Panorama Tower, which offers 821 luxury rental
apartments, is the tallest residential building south of Manhattan. The
85-story development is 50 percent occupied and 60
percent leased.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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