Tuesday, January 15, 2019

Hot Dog Chain Wienerschnitzel is Ready to Grow with NEW Franchisees

Success does leave clues, talk about relevance; in an era when seemingly everyone wants to get into the restaurant business, Wienerschnitzel is offering a turn-key branded restaurant an 84-percent discount on one-time franchisee fees that’s a good deal according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
In an interview with Nation’s Restaurant News Wienerschnitzel said the 2019 incentive program, a first of its kind for the chain, would apply to the first 20 investors. The deal would reduce normal franchise fees from $32,000 to $5,000.  That is a great price for a company that has been around since 1961 and proved it has staying power.
Here is the best part of the new offering Wienerschnitzel is also cutting royalty fees from 5 percent to 1 percent for the first three years. I bet those who take the offer will spend extra on local marketing and labor to elevate awareness and speed of service.
Ok, so yes there is a catch to qualify for that perk, there’s a caveat. Wienerschnitzel said investors need to start construction of restaurants within 18 months of signing their agreement and meet other obligations. The incentive program applies to investors who are new to the brand, as well as existing franchisees.
Ted Milburn, director of franchise development for Wienerschnitzel stated “the company opened nine restaurants in 2018, and currently has 20 more on the development calendar for 2019., the company is seeing interest “spike” in the hot dog chain, in part, due to its low food costs.
The 325-unit company is 100 percent franchised. It expects to double stores in development with the incentive program. The privately held company said monthly same-store sales, on average, were up 3.7 percent from January 2018 to November 2018, compared to the prior year for the same period.
So, if you are interested here is the link to the franchise department and tell them you saw this on the Grocerant Guru’s blog.   “We’re using this franchisee incentive program — limited to the first 20 investors who inquire and qualify — to jump-start the New Year,” Milburn said in a statement. “When these 20 licenses are sold, this incentive program will end.”  So, get to it if you are interested.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/

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