The ReNewed EnMarket Convenience Stores Focus is on Friendly, Fresh Food

With two major acquisitions, a new prototype store and the adoption of several technology-based service programs EnMarket is positioned to grow tome line sales and bottom line profits while continue to grow according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® .

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food that continues to draw customers away from grocery stores and restaurants will play a key role moving EnMarket forward.  Where is the focus it’s with a wide selection of healthy snacks and fresh fruit, a full kitchen and a 28-degree beer cave with a wide selection of local craft beers are all notable improvements to the former kiosk site. The non-traditional store will include an outdoor dining patio, a green space and a bike service area. EnMarket is contracting with a local artist to design and paint a community-themed mural on one of the exterior walls.

At the same time, the retailer is moving quickly with a full-sized prototype of approximately 6,000 square feet. The first will open in February 2019 in Pooler, Ga., where customers and commuters can experience EnMarket proprietary food concept, the Eatery, which serves breakfast, lunch and dinner. Menu selections include hand-breaded fried chicken, fried fish and freshly made biscuits, along with grab-and-go salads, sandwiches, fruit cups and parfaits—all made fresh in the store’s kitchen.

EnMarket partnered with Skip Checkout for its mobile self-checkout service. Skip is a mobile checkout technology that allows for customers to walk into a store and use their cell phone to scan their items, pay for them and walk out without waiting in line. Customers can use the EnMarket app or the Skip app. EnMarket plans to implement Skip in early 2019.

Skip’s technology includes security features that will limit opportunities for shrink. From a customer service standpoint, this additional payment option will relieve some register congestion and allow EnMarket employees to focus more time on customer satisfaction. EnMarket plans is to launch Skip at all of their stores. Last but not least, EnMarket is working on a new mobile app that will allow these new technologies to integrate with one another.

Is your brand evolving with the consumer? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant