Wednesday, January 23, 2019

Yesterday you were Shopping, Cooking, Doing Dishes Today Grocerant Fresh Food is for Dinner

What’s for Dinner? You know that question your kids ask you to many times a day and you ask yourself more times than you ever dreamed possible.  Well, at the intersection of daily task and the family dinner is a set of tasks including shopping, cooking and doing dishes that most consumers believe consumes way too much time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Today, 82.3% of family dinners service at home included at least one fresh prepared Ready-2-Eat or Heat-N-Eat fresh meal component according to the latest Grocerant ScoreCard conducted by the team at Foodservice Solutions®.  Consumer migration from legacy chain restaurants for dinner, grocery stores, is painfully clear in the decline of 51.3% reduction in the number of legacy grocery stores over the past 12 years and the prolonged year over year decline in restaurant sector customer counts.
Saving time continues to be the number one key driver of retail foodservice customer migration from one platform to another according to Johnson.  Second, is the lack of cooking skill-set to prepared the multi-ethnic full-flavored foods consumers have been introduced to and enjoy.
While technology innovations, media innovations, and consumer behavior continue to evolve our eating habits specifically where we eat and when we eat have continued to evolve and 73.6% of consumers now report they prefer eating dinner at home in front of the TV. 
Watching live sporting events, playing games, even watching the news has gain momentum as a driver in what consumers want to watch while eating dinner.  While employee commuting times continue to grow in length, so do options for children’s activities after school shrinking the time available for preparing dinner.
The undercurrent commonality within the retail food sector migration from all age groups is discovery.  The pure joy of finding a Ready-2-Eat or Heat-N-Eat meal or meal component in a new avenue of distribution the ilk of Ikea, Costco, Macy’s or from a full-service chain restaurant.
There is a solution to the age or question that is asked all to often ‘What’s for Dinner’.  That solutions is fresh prepared Ready-2-Eat or Heat-N-Eat meals or meal components that can be bundled into a Mix & Match prefect family meal.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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