What’s for
Dinner? You know that question your kids ask you to many times a day and you
ask yourself more times than you ever dreamed possible. Well, at the intersection of daily task and
the family dinner is a set of tasks including shopping, cooking and doing
dishes that most consumers believe consumes way too much time according to Steven
Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Today, 82.3% of
family dinners service at home included at least one fresh prepared Ready-2-Eat
or Heat-N-Eat fresh meal component according to the latest Grocerant
ScoreCard conducted by the team at Foodservice Solutions®. Consumer migration from legacy chain
restaurants for dinner, grocery stores, is painfully clear in the decline of
51.3% reduction in the number of legacy grocery stores
over the past 12 years and the prolonged year over year decline
in restaurant sector customer counts.
Saving time
continues to be the number one key driver of retail foodservice customer
migration from one platform to another according to Johnson. Second, is the lack of cooking skill-set to
prepared the multi-ethnic full-flavored foods consumers have been introduced to
and enjoy.
While technology
innovations, media innovations, and consumer behavior continue to evolve our
eating habits specifically where we eat and when we eat have continued to evolve
and 73.6%
of consumers now report they prefer eating dinner at home in front
of the TV.
Watching live
sporting events, playing games, even watching the news has gain momentum as a
driver in what consumers want to watch while eating dinner. While employee commuting times continue to
grow in length, so do options for children’s activities after school shrinking
the time available for preparing dinner.
The undercurrent
commonality within the retail food sector migration from all age groups is
discovery. The pure joy of finding a
Ready-2-Eat or Heat-N-Eat meal or meal component in a new avenue of
distribution the ilk of Ikea, Costco, Macy’s or from a full-service chain
restaurant.
There is a
solution to the age or question that is asked all to often ‘What’s for Dinner’. That solutions is fresh prepared Ready-2-Eat
or Heat-N-Eat meals or meal components that can be bundled into a Mix &
Match prefect family meal.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in
the Grocerant niche. Contact: Steve@FoodserviceSolutions.us
or 253-759-7869
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