Success does leave clues and while Speedway has been known for it service, fresh, fast, flavorful, grocerant niche Ready-2-Eat and Heat-N-Eat food the roughly 3,000 unit chain continues to evolve adapting to the evolving food focused consumer according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Consumers are dynamic not static as smart phones out number land lines more and more consumers have migrated to from cash to digital payment options. So, customers at Speedway convenience stores can now use Apple Pay at checkout elevating service once again.
Johnson stated that Speedway’s updated digital payments are outstanding as a hand held Food Marketing tool. It is one key tools that are the undercurrents driving incremental brand adoption putting a new electricity in brand relevance for many younger consumers specifically Millennial's.
Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
Digital payment is big and getting bigger as Apple Pay is rolling out now in Target stores and more than 7,000 Taco Bell and 2,200 Jack in the Box locations in the next few months. Customers can also use Apple Pay today at more than 245 Hy-Vee stores in the Midwest.
With the addition of these national retailers, 74 of the top 100 merchants in the U.S. and 65 percent of all retail locations across the country will support Apple Pay, according to the company. Is your company keeping pace with consumers?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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