Grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared continue to drive change in
every sector of retail foodservice today according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®.
Once
again technology is driving change in real time with patented technology ‘Sally’
for a robot restaurant. The Salad
Station in partnership with a Silicon Valley-based food robotics company, Chowbotics, have created a new point of
distribution that is closer to customers, cost less, and elevates both
freshness and food safety. Creating new electricity
for both brands while driving top line sales and bottom line profits.
Earlier
this month Louisiana’s first and only salad robot debuted at North Oaks Medical
Center. “By utilizing Sally the Robot’s patented technology, The Salad Station
is able to expand its footprint by offering local, seasonal salads beyond its
brick-and-mortar locations, 24 hours a day, seven days a week. Chowbotics
recently announced a similar partnership with French multinational plant-based
food company, Bonduelle.
Located
just outside the cafeteria and available after-hours, Sally benefits patients,
visitors, and more than 2,600 North Oaks Medical Center employees, especially
those who work through the night.
Extending
the ‘halo’ of better-for-you customers who enjoy building their own creations
at The Salad Station can recreate the experience with Sally by crafting custom
salads from any combination of up to 22 ingredients. Users can fine-tune the
calorie total by adding or subtracting ingredients, as well as view full
nutritional details for each recipe.
The robot
also features several pre-programmed recipes from The Salad Station including
the Strawberry Spinach Salad and the Louisiana Farmer’s Salad. The Salad
Station plans to regularly sub-in seasonal ingredients, spicing up staples like
spinach and roasted chicken with fruits and vegetables from local farms.
“The
Salad Station is built on fresh produce and fast service,” says Scott
Henderson, founder and president. “We’re excited to introduce Sally the Robot,
a new and innovative way to order Louisiana’s favorite salads.”
This is
important; Sally reduces the risk of foodborne illness, as ingredients are kept
sanitary and separate. Each of Sally’s ingredients is replenished on a regular
basis and contained within the robot, greatly reducing the potential for
contamination.
“We’re
thrilled to help Scott and the team at The Salad Station expand the
availability of their salads beyond the store level,” says Dr. Deepak Sekar,
founder and CEO of Chowbotics. “Sally brings nourishment day and night to those
visiting or working at North Oaks Medical Center as well as the Hammond
community at large.” How is your brand creating new
electricity?
What partnerships have you formed to drive sales?
Where
is your brands new electricity? According
to Johnson, “Brand relevance is in part driven with innovation in new menu
related products in combination with new avenues of distribution all of which
are the platform for the new electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, free food / sampling,
toy’s, beer, developing brands, unique urban clothing, grocerant
positioning, Fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
Are You Winning The Battle for Share of Stomach
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