Consider this; the
undercurrents of Foodservice Solutions® 65 Inch HDTV Syndrome have now
reached the manufacture of La-Z-Boy,
Uber
Eats, and the world’s most successful global chain restaurant McDonald’s. Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions® identified, quantified, and qualified The
65 Inch HDTV Syndrome back in the day.
Not only is McDonald’s
embracing The 65 Inch HDTV Syndrome they have partnered with two other
companies to give consumers what they want.
Simply put McDonald’s meals delivered to their home so they can enjoy
the meal in from of their 65 Inch HDTV on their couch. While no HDTV as given the La-Z-Boy is outfitted
with built-in coolers, light-up cup holders, phone chargers, adjustable seats
and a McDonald’s-Uber Eats blanket that says “Going out is overrated.” So,
how are expanding your brand?
Elizabeth Campbell,
senior director of brand and menu strategy for McDonald’s stated “The
McDelivery Couch sweepstakes celebrates our shared love of staying in, as well
as our mission to bring people together over food and fun experiences,”
McDonald’s is giving
away the couch in a sweepstakes that
runs through April 8. Customers enter by tweeting about menu items they like to
have delivered and can enter as often as once a day. They began working with
Uber Eats on delivery in 2017 and now has the service in about 9,000 of its
14,000 U.S. locations.
The 65
Inch HDTV Syndrome found that consumer like Eating-Out when Eating-In. How is
your brand creating new electricity? What
partnerships have you formed to drive sales? Where is your brands new electricity? According to Johnson,
“Brand relevance is in part driven with innovation in new menu related products
in combination with new avenues of distribution all of which are the platform
for the new electricity.”
Who Will Win the Battle for Share of Stomach
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, free food / sampling,
toy’s, beer, developing brands, unique urban clothing, grocerant
positioning, Fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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