The way
consumers eat is changing. In the modern world, getting food is more convenient
thanks to things like mobile ordering apps and meal delivery services such as Yumble. This makes it easier for those who do want to stay in to
have a good meal without having to worry about cooking. (Today we have a Guest Blog
post provided by Oliva Chang.)
But,
according to a recent Nielsen study, Americans are choosing to dine out
in greater numbers than ever before. This is one factor contributing to the increasing popularity of grocerants, which are essentially grocery stores offering both
shopping and dining options.
This
emerging business model offers several major benefits to consumers. Convenience
is a major one. Although people are now more interested in dining out than they
once were, they still need to buy groceries from time to time. Being able to do
both in one location helps them save time. This is very helpful in an age where
constant connectivity has resulted in busy lifestyles.
Additionally,
statistics indicate traditional restaurant menu prices have been rising, while
grocery prices have not. Grocery stores that allow shoppers to purchase items
and dine right there in the store may therefore save consumers money.
The
following trends help to further explain why and how the grocerant model has
become popular in recent years:
Spending
Habits
Unlike
previous generations, the vast majority of millennials would rather spend money on experiences instead of products. The grocerant model simply caters to
their preferences. This trend is likely to continue, given that studies confirm
having experiences makes people happier than owning possessions.
Social
Media
Social
media has given the average consumer greater opportunities than ever to share
their opinions on the food they eat. Going to a restaurant or your local
grocery store and sharing a picture of a meal (along with a brief review) on
Instagram allows anyone to indulge their inner food critic.
Social
Awareness
A recent
study indicates consumers now prefer to connect with brands that prioritize
sustainability. On top of that, the number
of farmers markets in the United States has risen substantially in recent
years.
Consumers
no longer feel satisfied heading to grocery stores to buy products without
knowing anything about their origins, the manufacturing process, the supply
chain, and various other factors that impact how sustainable a product may be.
They’d rather dine at spots where they can learn about how their food reached
their plate.
A
traditional grocery store typically won’t offer this information, while a
grocerant often can and will. It’s also worth noting that dining out can
produce less waste than buying groceries, which often use up substantial resources
for packaging.
On-Demand
Services
It’s
clear to see the ways in which on-demand food delivery apps have changed the
way consumers eat. Instead of cooking their own meals, people want meals
delivered straight to them. A grocerant can offer this service.
These are
merely a few reasons people have begun embracing grocerants in record numbers.
Traditional grocery stores should take notice. In order to stay competitive,
they’ll have to shift their business models to meet changing consumer
expectations.
If you would
like to be a guest blogger feel free to reach out to the team at www.FoodserviceSolutions.us or Steve@FoodserviceSolutions.us
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global
leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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