Monday, March 11, 2019

Trader Joe’s Customer Focused Success



If success does leave clues the success of Trader Joe’s has a direct link to its’ exceptional leadership team that has an industry leading unparalleled focus on the consumer. Trader Joe’s was the first to recognize that 65.75% of US households are comprised of either one or two persons, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
What Trader Joe’s did was they acted on customer focused information creating meals and meal components portioned for either one or two people and price each at a competitive point that others legacy grocery store chains avoid.
Trader Joe’s also understands that the line between restaurants and food retailers is growing ever thinner as consumer look for menu options full of flavor and priced right; Trader Joe’s offers grocerant niche fresh prepared Heat-N-Eat food in entrée form with flavors that reflect our multi-cultural heritage at a price that restaurants cannot offer elevating consumer discovery while highlighting pricing competition.

Trader Joe’s is winning the fight for America's food dollars continues and continues to garner a larger share of stomach nationwide in larger part due to the chain’s leadership and evolving focus on today’s consumer.
 Consumers understand that Trader Joe's has elevated grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food items with qualitative differentiation as an entity with an identity that has helped propel to the top of the list as consumer top grocer.

Millennials are attracted to Trader Joe’s distinctive meal and meal components offerings that are priced right. Trader Joe’s leadership team has culture focused on innovative products and package size that create value and have positioned Trader Joe’s as a food shopping destination for meal components customized and personalized for immediate consumption or mix and matched for a meal time at home.
Steven Johnson is the Grocerant Guru at Tacoma, WA based Foodservice Solutions 253-759-7869 www.FoodserviceSloutions.us

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