If success does
leave clues the
success of Trader Joe’s has a direct
link to its’ exceptional leadership team that has an industry leading
unparalleled focus on the consumer. Trader Joe’s was the first to recognize
that 65.75% of US households are comprised of either one or two persons,
according to Steven Johnson, Grocerant
Guru® at Tacoma,
WA based Foodservice Solutions®.
What Trader Joe’s did was they
acted on customer focused information creating meals and meal components
portioned for either one or two people and price each at a competitive point
that others legacy grocery store chains avoid.
Trader Joe’s also understands that the line between
restaurants and food retailers is growing ever thinner as consumer look for
menu options full of flavor and priced right; Trader Joe’s offers grocerant
niche fresh prepared Heat-N-Eat food in entrée form with flavors that reflect
our multi-cultural heritage at a price that restaurants cannot offer elevating
consumer discovery while highlighting pricing competition.
Trader Joe’s is winning the fight for America's
food dollars continues and continues to garner a larger share of stomach
nationwide in larger part due to the chain’s leadership and evolving focus on
today’s consumer.
Consumers
understand that Trader Joe's has elevated grocerant niche Ready-2-Eat and Heat-N-Eat
fresh prepared food items with qualitative differentiation as an entity with an
identity that has helped propel to the top of the list as consumer top grocer.
Millennials are attracted to Trader Joe’s
distinctive meal and meal components offerings that are priced right. Trader
Joe’s leadership team has culture focused on innovative products and package
size that create value and have positioned Trader Joe’s as a food
shopping destination for meal components customized and personalized
for immediate consumption or mix and matched for a meal time at home.
Steven Johnson is the Grocerant Guru at Tacoma, WA
based Foodservice Solutions 253-759-7869 www.FoodserviceSloutions.us
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