NCAA Tournament Kickoff Domino’s Pizza 50% Off

The NCAA Basketball tournament is one of the world’s top sporting activities and it is estimated to be the single largest ‘illegal gambling /betting venue in the world’ clearly bracketology is an untamed art. There are times all food retailers should look for ways to drive customer relevance with a point of differentiation according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

All that being said Domino's Pizza is celebrating college basketball's biggest month by offering 50 percent off all menu-priced pizzas ordered online through March 24.  Clearly at Domino’s this is an example how differentiation, innovation in a limited time offer did not take place.

Domino’s 50 percent off deal is available on menu-priced pizzas ordered through any of the following Domino's online ordering channels: www.dominos.com, Domino's mobile app, Google Home, Amazon Alexa, Facebook Messenger and voice ordering with Dom. Fun Facts—Domino's and Basketball:

1.        Domino's sold more than 2 million pizzas during the 2018 semifinals and championship game night combined—enough to give more than 27 pizzas to each person attending the final game in Minneapolis this year.

2.        During the 2018 college basketball tournament, Domino's produced enough dough to match the weight of nearly 22 million basketballs.

3.        It takes 69 Domino's pizza boxes stacked from the floor of a basketball court to reach the hoop.

4.        It takes more than 4,500 Domino's pizza boxes to cover a 4,600-square-foot basketball court.

Marketing differentiation is important.  Don’t let mediocrity and price replace become a substitute for customer engagement, differentiation, or innovation. Are you looking a customer ahead or just trying to get through the day, week, or month? 

 Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.