McDonald’s ‘Better-for-You’ Platform is Expanding

Success does leave clues and every now and again we must remind regular readers of this blog that customer relevance requires that brands continually evolve with consumers. McDonald’s is the worlds largest single seller of kid’s toys.  Why, because they understand consumers (kid’s) are dynamic and they must be as well. 

The ‘halo’ of better for you kid’s toys has arrived at McDonald’s that will please both the children and most likely the parents according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  There is little doubt that these new ‘better-for-you’ toys will create a new electricity while driving incremental trial, adoption, and industry buzz.

McDonald’s has Partnered with Discovery on Mind-blowing STEM Toys.  This will be a global collaboration with McDonald’s beginning in select markets and will continue to roll out through 2020 according to press reports.

How is your brand creating new electricity? So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Consumer like Eating-Out when Eating-In. It’s time to call the Grocerant Guru®

Carolann Dunn, vice president, Consumer Products Licensing, Discovery stated  “Discovery and McDonald’s collaboration reflects our ongoing commitment to kids and families and allows our two companies to work together on new ways to encourage an interest in STEM, or build on one that’s already blooming,”  “We are proud of this collaboration and believe it will help make learning fun for kids while bringing families closer together through meaningful play experiences.” 

Battle for Share of Stomach Today and Tomorrow

Amy Murray, senior director, Global Family Marketing, McDonald's. “We are always looking to bring fun, engaging experiences, as well as balanced meal options, to our Happy Meal customers around the world,

Murray continued; “Our hope is that this meaningful promotion with Discovery empowers hands-on learning, and acts as a catalyst to introduce or foster an interest in STEM all while spending truly together family moments at McDonald’s.”  visit Facebook.com/DiscoveryMINDBLOWN.  McDonald’s will continue to sell more toy’s than any other retailer in the world according to Johnson.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.