Nestle Interactive Customer Food Marketing with Relevance

Once again a global leading food company with a legacy of ‘better-for-you’ food products is leveraging it’s legacy with customer relevance not only to drive sales but to edify its relationship with families according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  How, simple with water.

Nestlé said only 22% of a child’s daily fluid intake comes from water and the rest is often topped up by sugary soft drinks.  So, this new interactive kid focused positioning will drive top line growth while edifying families to Nestle according to Johnson.

Nestlé Waters’ out-of-home shopper marketing manager Severine Hemms said: “Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviors, and we hope that this latest launch will help set children up for a successful and healthy future.”

Is it time that you look for a new partnership to drive sales? Partnerships can drive new electricity into your brand and your customer base.  In this case the Nestle offers is available in 24x330ml cases retailing at 65p per bottle and features designs of the characters from the film, which the brand said will “appeal to families and inspire children to drink water”. It said the new is ideal for family days out, lunch boxes, road trips and picnics. Now they offer a full range of POS tools, including shelf barkers, FSDUs and posters, is also available

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.