Saturday, March 23, 2019

Jersey Mike’s Subs Looking A Customer Ahead


Restaurant chains now days seem to run hot and cold.  There is a reason for that according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® that reason is they focus on short term tactics vs. strategy.  One chain that continues to do most things right is with a solid focus on strategy is Jersey Mike’s Subs according to Johnson.
Looking a customer ahead is mandatory when building a brand.   While regular readers of the blog know the importance of partnership in driving top line sales and bottom line profit; while creating a platform for new electricity, well so does Jersey Mike’s Sub’s now in a new partnership Huddle. Huddle is the leader in high school event tickets and marketing, the program reaches nearly 3,000 high schools throughout the country. The new program elements include: 
1.       Naismith Awards— Jersey Mike’s is now the title sponsor of the Naismith High School Awards, administered by the Atlanta Tipoff Club, and official sub sandwich of the Naismith Awards. Named in honor of Dr. James Naismith, inventor of the game of basketball, these are the most prestigious national awards in high school basketball.
2.       The Jersey Mike’s Naismith High School Trophy: Presented annually since 1987 to the most outstanding boys’ and girls’ high school basketball player nationwide. The award focuses on the 50-player watch list, a midseason team of 25, 10 national semifinalists, five finalists and the winner.
3.       The Jersey Mike’s Naismith High School Coach of the Year Award: Honors the best boys’ and girls’ coaches with announcements to recognize five finalists as well as the winner of each award.
4.       The Jersey Mike’s National High School All-American Teams: Awarded to the top five boys’ and girls’ players on each of the first, second and third teams along with 15 additional honorable mentions. 
5.       Gridiron Gang Football coaches and players will have access to discounts and offers from Jersey Mike’s and includes a season-long award program.
6.        Above and Beyond Award: Coaches will recognize players who go above and beyond each week and will name the overall winner at the end of the season.
7.       The School Spirit Award: Jersey Mike’s will recognize the most spirited student football fans. The top 10 schools will receive $1,000 in school scholarships and a catered pep rally.
8.       Coaches’ Club: Each coach will receive a package containing discount sub cards for players, catering deals and VIP coach’s cards. 
Rich Hope, chief marketing officer, Jersey Mike’s Franchise Systems, stated “High school sports teach valuable life lessons about teamwork and leadership, and we are proud to support a high school sports program that positively impacts athletes, coaches and students,” says. “Jersey Mike’s Founder Peter Cancro bought his first sub shop at age 17 with the help of a former football coach, so sports have played an important role in our history.”
Joey Thacker, CEO, Huddle stated “We are excited to partner with Jersey Mike’s to engage with high school coaches, athletes and administrators to bring value throughout the school year,” says. “Jersey Mike’s new partnership with the prestigious Naismith High School Basketball Award further demonstrates their commitment to excellence within high school athletics and the local communities they serve.” 
How is your brand creating new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Consumer like Eating-Out when Eating-In. It’s time to call the Grocerant Guru®

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant/



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