Food marketing
is about to undergo another transformation as Gen Z enters the workforce as the
generation that says ‘I want it now’ according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®.
The oldest members of Generation Z are turning 22
years old in 2019 creating a tsunami of digital natives demanding fresh food
faster than any other generating according to Johnson. When posed with the
question, (What’s for Dinner?) they will simply look for the solution in the palm
of their hand, there smartphone.
There is a reason that fast food sales continue inching-up,
growing share of restaurant dollars. Just like millennials, Gen Z’s frequently visit
fast food / quick service restaurants.
That frequency is another reason that fast casual restaurants check
average and speed of service is comparable to that of fast food; it’s keep-up
or lose out according to Johnson.
In a new report from The NPD Group, Delivering
Digital Convenience report noted:
1. For
the year ending December 2018, the number of foodservice delivery orders by Gen
Zers reached 552 million, just 1 million less than millennials' delivery orders
despite a small portion of Gen Z’s being old enough to order their own
delivery. They are also heavy users of restaurant tablets and order kiosks.
2.
Gen Z’s can FaceTime their friends, text their
moms, and order a pizza all at the same time
How are you preparing to engage new consumers? If your food platform getting faster?
Interested in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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