Let’s face it
eating wings has become one of the iconic ‘Hand Held Foods’ in the US right up
there with Hot Dogs and Hamburgers according to Steven Johnson, Tacoma, WA
based Grocerant Guru® with Foodservice
Solutions®.
One thing we all
understand is that hand held food is customer interactive and participatory two
key components required in brand building according to Johnson. However, when you edify you brand with March’s NCAA basketball
tournaments, Wing Zone that relevance takes center stage
The 2019 Wing Zone Bracket
Challenge has prizes including an Apple TV, a Pepsi bicycle and Wing Zone cash
and swag. Guest will be able to submit their bracket picks starting Sunday,
March 17 at 7 p.m. Eastern through March 21 at 12 p.m. at https://www.tourneytopia.com/Hoops/WingZone.
NCAA fans
of all ages and Wing Zone fans can also pre-register at https://www.tourneytopia.com/Hoops/WingZone/Pre-Register.aspx and will receive an email
notification when the entry period begins.
Matt
Friedman, co-founder and CEO of Wing Zone stated “Wings are the ultimate food
pairing for all sports, and are the perfect companion for the nail biters,
Cinderella stories, buzzer beaters and all around madness of the NCAA
basketball tournament,” .. “We want to reward our loyal Flavorholics who will
be ordering or picking up Wing Zone during the tournament by bringing back our
popular Bracket Challenge so beyond a delicious meal to share with friends and
family they may also get an Apple TV, bike, WZ swag or WZ cash to cover their
next wing fix.” This year, “The Flavor
Four” winners will receive:
·
1st
Place: Apple TV 4K & $100 Wing Zone Cash
·
2nd
Place: Pepsi Bicycle & $50 Wing Zone Cash
·
3rd
Place: $25 Wing Zone Cash & WZ Swag Prize Pack
·
4th -10th
Place: WZ Speaker Bag
·
11th-15th
Place: WZ Pint Glasses
During
March Madness, Wing Zone will be offering two deals for Flavorholics. The first
includes 20 boneless wings with two flavors, Jumbo Wedge Fries or Kettle Chips
and two Ranch or Bleu Cheese for $17.99. The second deal includes 10
hand-breaded tenders with two flavors and Jumbo Wedge Fries or Kettle Chips for
$16.99.
Consider how
interactive and participatory each prize is in the Wing Zone Bracket
Challenge? Now, ask yourself in ‘my’
brand doing all it can to drive customer relevance in a consumer interactive
and participatory way? If not contact www.FoodserviceSolutions.us or
Email: Steve@FoodserviceSolutions.us
for grocerant niche integrated interactive and participatory with a grocerant
niche twist.
No comments:
Post a Comment