Friday, March 15, 2019

Wing Zone Customer Relevance Includes Apple TV


Let’s face it eating wings has become one of the iconic ‘Hand Held Foods’ in the US right up there with Hot Dogs and Hamburgers according to Steven Johnson, Tacoma, WA based Grocerant Guru® with Foodservice Solutions®.
One thing we all understand is that hand held food is customer interactive and participatory two key components required in brand building according to Johnson.  However, when you edify you brand with March’s NCAA basketball tournaments, Wing Zone that relevance takes center stage
The 2019 Wing Zone Bracket Challenge has prizes including an Apple TV, a Pepsi bicycle and Wing Zone cash and swag. Guest will be able to submit their bracket picks starting Sunday, March 17 at 7 p.m. Eastern through March 21 at 12 p.m. at https://www.tourneytopia.com/Hoops/WingZone.
NCAA fans of all ages and Wing Zone fans can also pre-register at https://www.tourneytopia.com/Hoops/WingZone/Pre-Register.aspx and will receive an email notification when the entry period begins.
Matt Friedman, co-founder and CEO of Wing Zone stated “Wings are the ultimate food pairing for all sports, and are the perfect companion for the nail biters, Cinderella stories, buzzer beaters and all around madness of the NCAA basketball tournament,” .. “We want to reward our loyal Flavorholics who will be ordering or picking up Wing Zone during the tournament by bringing back our popular Bracket Challenge so beyond a delicious meal to share with friends and family they may also get an Apple TV, bike, WZ swag or WZ cash to cover their next wing fix.”  This year, “The Flavor Four” winners will receive:
·         1st Place: Apple TV 4K & $100 Wing Zone Cash
·         2nd Place: Pepsi Bicycle & $50  Wing Zone Cash
·         3rd Place: $25 Wing Zone Cash & WZ Swag Prize Pack
·         4th -10th Place: WZ Speaker Bag
·         11th-15th Place: WZ Pint Glasses
During March Madness, Wing Zone will be offering two deals for Flavorholics. The first includes 20 boneless wings with two flavors, Jumbo Wedge Fries or Kettle Chips and two Ranch or Bleu Cheese for $17.99. The second deal includes 10 hand-breaded tenders with two flavors and Jumbo Wedge Fries or Kettle Chips for $16.99.
Consider how interactive and participatory each prize is in the Wing Zone Bracket Challenge?  Now, ask yourself in ‘my’ brand doing all it can to drive customer relevance in a consumer interactive and participatory way?  If not contact www.FoodserviceSolutions.us or Email: Steve@FoodserviceSolutions.us for grocerant niche integrated interactive and participatory with a grocerant niche twist. 


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