Success does leave clues and once a chain reaches 15,370 stores most everyone would say they have found success. The question is for Dollar General not have we found success but how do we continue to evolve, grow while edifying the relationship with the consumers.
According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the answer for most retailers today is focus on grocerant niche Ready-2-Eat and Heat-N-Eat Fresh food. I’m sure by now you guessed that Dollar General is doing just that.
Dollar General has begun a move to self-distribute fresh. The Dollar General Fresh (DGF) initiative has already launched through a cold-storage facility in Pottsville, Pa., which earlier this year began serving approximately 300 Dollar General stores in the Northeast, as we previously reported.
DGF expects to be distributing its own fresh foods to as many as 5,000 stores by the end of its fiscal year next January. Dollar General has used fresh, frozen and refrigerated foods to help build store traffic and comps as it has expanded to a nationwide discounter.
Dollar General said it would open 975 new stores in fiscal 2019 and renovate another 1,000—with half of the remodeled stores moving to the “Traditional Plus” format which includes expanded cooler space for fresh foods.
Consumers want convenient, portable, good for you and sweet: Fresh-cut fruits satisfy consumer demand for healthful snacks that can be eaten on the go according to Produce Marketing Association (PMA) finds that healthy and fresh can’t drive this category alone. Fresh fruit sales and fresh food will drive incremental sales and profits according to Johnson.
The consumer is dynamic not static? Does your chain have 15,370 stores? How many are you opening next year? Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant/