Thursday, March 7, 2019

Restaurant Meals are Flying and Customers are Buying

Everyone has heard the old adage ‘selling like hot cakes’, flying out the window’ well Tony Fernandes, the CEO of AirAsia Group, recently stated that that the company is planning to open its own fast-food restaurant that will sell food in the sky.  The question is will they sell pie? Ok enough this is serious stuff.
Starting a branded fast food concept with proprietary branded products is a huge invitation for a concept and most likely become a platform that can expand on the ground according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
To hedge his bet and let investors know this is no ‘pie-in-the-sky’, Fernandes went on to say that “While it’s rare to hear someone request an airline-quality meal anywhere outside of an actual airplane, the CEO of AirAsia is aiming to change that.”
“Our food is fantastic. We believe in it so much, we’re going to start a fast-food restaurant out of it,” AirAsia CEO Tony Fernandes confirmed. (AirAsia) “Named after the much-loved coconut milk, our Santan menu offers a wide selection of Asean, international and vegetarian options for everyone,” the airline boasts on its website. We ask are you thinking about expanding outside the box?
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information


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