Yum Brands Pizza Hut is Back

Customer relevance, brand renewal, and customer interaction with participatory technology is the under current driving success at Yum Brands and much of the credit can be given to CEO Greg Creed according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®.

Just take a look at how Pizza Hut is collaborating with FedEx, specifically to explore the use of the FedEx SameDay Bot, a new autonomous delivery device aimed to revolutionize local delivery. When tested, the bot will serve as support to existing delivery staff in an effort to improve efficiency of the delivery process without compromising the quality of America's favorite pizza.

Nicolas Burquier, chief customer and operations officer, Pizza Hut stated "Our success is built around the best-in-class experiences we provide to our customers," .. "As we look to advance our business and continue providing experiences that our customers deserve, exploring technology solutions that allow our team members to do what they do on an even greater scale is critical to our success. Testing of the SameDay Bot with FedEx is just one more way we're looking to the future of delivery at Pizza Hut."

Brie Carere, executive vice president and chief marketing and communications officer for FedEx "The FedEx SameDay Bot is an innovation being developed to change the face of local delivery and help brands, like Pizza Hut, address the growing needs of their customers," "The FedEx bot looks to redefine delivery for this market in a manner that is cost-effective, safe and environmentally friendly."

The FedEx SameDay Bot is in development by both FedEx and the DEKA Research and Development Corp., and is equipped with proprietary technology that allows it to navigate unpaved surfaces, curbs, and even steps to deliver an extraordinary door-to-door delivery experience. Testing of the bot is slated to begin as soon as this summer in select markets pending final city approvals.

Under Greg Creed, Yum Brands companies have learned too drive top line sales and bottom line his companies understand that customer relevance is elevated when two brands build off each other complementing consumers preferences via a partnership the ilk of NFL and FedEx.

Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Consumer like Eating-Out when Eating-In. It’s time to call the Grocerant Guru®

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche call: 253-759-7869 or visit www.GrocerantGuru.com

Battle for Share of Stomach