Friday, July 12, 2019

Burger King Sets Value & Innovation Focus to Garner Customers

Foodservice Solutions® Grocerant Guru® Steven Johnson believes that Burger King has reposition new product innovation with price to drive growth.  That strategy just might be the driver to incremental sales during the remaining summer months for Burger King according to Johnson.
Burger King is targeting Millennials and Gen Z customers with a new price, value, service equilibrium that is   Price + Quality + Social + Portability = Value and according to Johnson those are the most important attributes for both Gen Z and Millennials when it comes to food discovery.
Burger King has introduced a $1 Crispy Taco nationwide. The Crispy Taco features a crispy, crunchy tortilla filled with seasoned beef, shredded cheddar cheese and crisp lettuce, all topped with just the right amount of savory taco sauce. Perfect as a snack on the go, the Crispy Taco can also be added to any meal order for just $1. Remember, differentiation does not mean different it means familiar according to Johnson.
Chris Finazzo, president, North America, Burger King Corporation stated “We’ve seen success with tacos in our west coast restaurants and knew it was time to bring this west coast favorite nationwide,” “The Crispy Taco adds variety to our snacking items and truly hits the spot.”
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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