Foodservice Solutions® Grocerant Guru® Steven Johnson believes that
Burger King has reposition new product innovation with price to drive growth. That strategy just might be the driver to incremental
sales during the remaining summer months for Burger King according to Johnson.
Burger
King is targeting Millennials and Gen Z customers with a new price, value,
service equilibrium that is Price + Quality + Social + Portability = Value and according to
Johnson those are the most important attributes for both Gen Z and Millennials
when it comes to food discovery.
Burger King has
introduced a $1 Crispy Taco nationwide. The Crispy Taco features a crispy, crunchy
tortilla filled with seasoned beef, shredded cheddar cheese and crisp lettuce,
all topped with just the right amount of savory taco sauce. Perfect as a snack
on the go, the Crispy Taco can also be added to any meal order for just $1.
Remember, differentiation does not mean different it means familiar according
to Johnson.
Chris Finazzo,
president, North America, Burger King Corporation stated “We’ve seen success
with tacos in our west coast restaurants and knew it was time to bring this
west coast favorite nationwide,” “The Crispy Taco adds variety to our snacking
items and truly hits the spot.”
Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead?
Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
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