Thursday, July 11, 2019

Ready-2-Drink Cool Brew Drives Brand Adoption at Scooter’s Coffee

Regular readers of this blog understand the value of driving customer relevance while simultaneously developing a platform for new avenues of distribution and that is exactly what Scooter’s Coffee is with it’s new cold brewed coffee according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Customer relevance today means you brand must be where your customers are and with the arrival of summer, Scooter’s Coffee has brought its franchisees a powerful new way to help customers cool down and power up anywhere and everywhere with the company’s first-ever canned Cold Brew beverages. The new Cold Brews are the company’s first foray into the ready-2-drink coffee category and come in three initial varieties:
·         Guatemala – a slow-steeped black cold brew medium roast coffee with notes of brown sugar, citrus and floral
·         Costa Rica Micro-Mill – a slow-steeped black cold brew medium roast coffee with notes of cacao, citrus and tropical fruits, procured directly from small family-controlled micro-mill farms
·         Scooter Doodle – based off of a fan-favorite flavored coffee in stores, this smooth roast tastes like a combination of hazelnut and cinnamon with a touch of clove
Cris Bengis, Senior Vice President of Commercial Sales  stated “Cold brew coffee has been a favorite of our customers for years. With our new line of canned Cold Brew, we couldn’t be more excited to give our customers, not only their morning cup of coffee, but also their afternoon pick-me-up drink at the same time,”
All three varieties are unsweetened and do not contain any cream or sugar, so that customers can experience hints of all of flavor notes that each unique drink has to offer.
Bengis continues “We believe strongly that every amazing cup of coffee starts with the direct relationships we have with our farmers,” ... “It is through these relationships that we have found highly skilled farmers who take tremendous pride in their coffee beans and in-turn provide Scooter’s with the highest quality blends to slow-steep into these perfected Cold Brew varieties. The passion for coffee from farmer to customer is felt in every sip of our new canned Cold Brew Coffees.”
All three varieties are currently available at Omaha and Lincoln area Scooter’s locations and will be available at locations nationwide beginning the week of July 8 allowing the brand to expand it reach in new non-traditional locations adding value for the consumers, the brand, and the franchisee; thus creating a new electricity that will drive incremental adoption according Johnson.
According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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