Taco Cabana Expands Alcohol Program, Introduces Pitchers

It’s hot as ‘hell’ in most of the U.S this week and consumers are thirsty.  Fresh food focused brands that occupy the fast food space are expanding the fast casual / fast food space are expanding beverage offerings to help consumers cool down while elevating customer relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Taco Cabana is giving guests a new way to cool down on the patio with its newly expanded alcohol program, available at select locations for a limited-time only according to Dallas News. Taco Cabana has been working to enhance its adult beverage menu since 2018, introducing brands such as Tito’s Handmade Vodka and Sauza Tequila to offer new and rotating seasonal drinks to its menu.

Taco Cabana is entering an entirely new level with this latest launch, a Sopapilla Shot: $2 each, featuring a tasty mixture of Rumchata and Fireball Whisky.  The new $2 Shots are: Fireball Whisky, Sauza Tequila, Tito’s Handmade Vodka, Jack Daniel’s Tennessee Whiskey, and TC Sopapilla Shots

New $4 Blue Margarita on the Rocks

New Pitchers:

·         $10.95 Domestic Draft Beer (60 oz.)

·         $12.95 Import Draft Beer (60 oz.)

·         $9.95 Frozen Lime & Strawberry Margarita (32 oz.)

·         $9.95 Frozen Lime Margarita & Red Sangria Swirl (32 oz.)

·         $4 Frozen Lime Margarita & Red Sangria Swirl (12 oz.)

Margarita Mondays: $3 Margaritas all day, every Monday

$4 Margaritas: All day, every day

Daily Happy Hour: Every day from 4-7pm

·         $1 Off Draft Beer (12 oz.)

·         $1 Off Sangria (12 oz.)

·         $6 Draft Beer Pitchers (32 oz. only)

·         $4 Classic Nachos (not valid for Bean & Cheese Nachos or Kickin’ Grande Nachos)

·         $5 Flauta 6-pack

Last but not least, Taco Cabana will also be celebrating Tequila Day on Wednesday, July 24 with $1 shots of Sauza Gold Tequila all day long. Guests ages 21+ can responsibly enjoy at various participating locations across Texas.

How are you driving customer check averages this summer?  Are you helping consumers cool down? Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/  or www.twitter.com/grocerant