Saturday, July 27, 2019

Nestle & Brightloom Partnerships Drive Starbucks Growth

Foodservice Solutions® Grocerant Guru® Steven Johnson called 2019 the year of the partnerships in foodservice and without a doubt the largest companies in the world are will be driving success for years to come on the partnerships and new electricity created this year.
In a new partnership Starbucks’ commitment to technology-powered retail solutions took another step forward announced it is teaming with Brightloom, the restaurant tech company formerly known as Eatsa. And with the deal, the Seattle-based coffee giant is once again working with Adam Brotman, its onetime chief digital officer.
How deep is the partnership? Well, Starbucks will share key components of its “digital flywheel” software with Brightloom in return for an equity stake and seat on the San Francisco-based company’s board of directors.  Setting itself up for long term growth according to Johnson just like they did with Nestle.

So, speaking of Nestlé they launched new Starbucks Creamers, marking this the first time the Starbucks brand has entered the refrigerated creamer category, a growing U.S. category projected to top $7.8 billion by 2023, according to Mintel. Less than a year from inception to shelf, Starbucks Creamers are the fourth product platform developed since the companies formed a global coffee alliance in August 2018. The companies continue to drive strong momentum and deliver a premium coffee experience for consumers in the grocery aisle. So, how are you building new electricity?
Starbucks Creamers will be available in three flavors: Caramel, White Chocolate, and Cinnamon Dolce, inspired by customer-favorite handcrafted beverages served at Starbucks cafés: Caramel Macchiato, White Chocolate Mocha and Cinnamon Dolce Latte. Beginning this August, Starbucks Creamers can be found in the refrigerated aisle where groceries are sold and select online retailers across the U.S.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.
Battle for Share of Stomach

No comments:

Post a Comment