Foodservice Solutions® Grocerant Guru® Steven Johnson called
2019 the year of the partnerships in foodservice and without a doubt the
largest companies in the world are will be driving success for years to come on
the partnerships and new electricity created this year.
In a new partnership Starbucks’
commitment to technology-powered retail solutions took another step forward announced
it is teaming with Brightloom, the
restaurant tech company formerly known as Eatsa.
And with the deal, the Seattle-based coffee giant is once again working with Adam
Brotman, its onetime chief digital officer.
How deep is the partnership? Well, Starbucks
will share key components of its “digital flywheel” software
with Brightloom
in return for an equity stake and seat on the San Francisco-based company’s board
of directors. Setting itself up for long
term growth according to Johnson just like they did with Nestle.
So, speaking of Nestlé they launched new Starbucks
Creamers, marking this the first time the Starbucks brand has entered the
refrigerated creamer category, a growing U.S. category projected to top $7.8
billion by 2023, according to Mintel. Less than a year from inception to shelf,
Starbucks Creamers are the fourth product platform developed since the
companies formed a global coffee alliance in August 2018.
The companies continue to drive strong momentum and deliver a premium coffee
experience for consumers in the grocery aisle. So, how are you building new electricity?
Starbucks Creamers will be available in
three flavors: Caramel, White Chocolate, and Cinnamon Dolce, inspired by
customer-favorite handcrafted beverages served at Starbucks cafés: Caramel
Macchiato, White Chocolate Mocha and Cinnamon Dolce Latte. Beginning this
August, Starbucks Creamers can be found in the refrigerated aisle where
groceries are sold and select online retailers across the U.S.
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such things
as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
Battle for Share of Stomach
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