Battle for Share of Stomach
Once again consumers prove that the
‘halo’ of better-for-you focus, force, and food platform that consumers want.
Grocerant niche Ready-2-Eat and Heat-N-Eat
fresh prepared food is the number one item driving food sales for both Grocery
stores and Restaurants according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
Consider this U.S. retail sales of plant-based foods totaled $4.5 billion over
the past year, marking growth of 11%, according to the Plant Based Foods Association (PBFA) and The Good Food Institute. There were 228
million servings of plant-based burgers ordered at quick-service restaurants in
the year ending May, up 10 percent from a year ago, reports The NPD Group.
Is the tide turning? No, not so fast beef
burgers are still by far the most popular burger ordered at quick-serves. There
were 6.4 billion beef burgers ordered at quick-serves in the year ending May
2019, and although growth is flat compared to year ago, beef burgers are still
the top sandwich ordered at U.S. restaurants.
However, Millennials and Gen Z are both in search of food discovery
according to Foodservice Solutions® Grocerant
ScoreCards and ‘better-for-you’ tops the list of with 84.1% saying they are
looking for food that is ‘better-for-you’.
Once again consider this “Over a two-year
period, plant-based food retail sales are up 31%, the PBFA and The Good Food
Institute noted. Dollar sales climbed from $3.4 billion in April 2017 to $4
billion in April 2018 and then to $4.5 billion in April 2019.”
Meals mix and
matched with plant-based food and beverages will continue to garner top line
growth simply from trial. Those that
prove flavorful, provide the texture, color, and complexity today’s consumers
are in search of will thrive according to Johnson. Many plant-based foods manufactures will
within the next three years be able to scale production to the point that they
will also have a price advantage on the shelf and in the restaurants according
to Johnson.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
No comments:
Post a Comment