Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared
food with the ‘halo’ of better-for-you continues to drive sales in every sector
of retail foodservice today according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
HMSHost
one of the largest contractors of airports, announced an exclusive, multi-year,
multi-unit development agreement with Panera Bread
that will expand the fast-casual chain’s presence within major U.S. airports
and travel plazas proving travelers ‘better-for-you’ meals at airports and for meals
in the air as takeout.
HMSHost will debut two new Panera airport
locations, first at Charlotte Douglas International Airport’s Concourse E, and
soon to follow at Salt Lake City International Airport’s Concourse A in 2020.
Additional airport and travel plaza locations are slated to open throughout
2020 and beyond.
HMSHost president and CEO Steve Johnson
stated “At HMSHost, we’re leaders in
expanding travelers’ dining options with the most in-demand, unmatched choices.
With Panera Bread as our exclusive partner, we are transforming the fast-casual
category in airports and motorways across the United States,” …“Traveling
consumers have been clamoring for Panera Bread to expand into airports and
motorways. With this agreement, we are answering that demand for travelers
seeking craveable, better-for-you food, delivered fast and efficiently.”
Dan Wegiel, Panera’s Executive Vice
President, Chief Growth & Strategy Officer. “Panera is uniquely positioned
to fill the void between quality and convenience for hungry travelers, offering
the same better-for-you menu options they know and love from our traditional
bakery-cafes, with all the speed they need while in transit. The HMSHost
partnership expands consumers’ access to the brand, delivering on our vision to
bring Panera closer to those who hunger for our food wherever, whenever and
however they choose.”
Panera’s all-day menu of clean and
flavorful food choices, the brand’s innovative digital kiosk ordering system,
popular mobile app and Rapid Pick-Up® feature make it an ideal solution for
hungry, time-crunched travelers. How is your brand expanding? Where and Why?
Interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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