Success does
leave clues and one clue that continues to stand out; that is grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food garners customer buy-in, drives
food sector migration, edifies brand development according to Steven Johnson, Grocerant
Guru® at Tacoma, WA
based Foodservice Solutions®.
Within the
C-store sector the prepared food segment led the foodservice category in both
growth and actual dollar sales in 2018, with average sales per store increasing
5.4%. Foodservice sales at convenience stores now accounts for 16.5% of all
instore sales. That number does not
include hot coffee, Slurpee’s, or fountain drinks.
While restaurants continue to raise prices,
C-stores have help fresh food prices or introduced new unique mix and match
meal prices that are less expensive that ilk niche restaurant prices according
to Johnson. The most important factors for shoppers when purchasing prepared
food at c-stores are price and food quality as reported in C-store news. That study found 62% sited price and 49%
cited quality.
Ikea continues to drive top line
sales and bottom-line profits with grocerant niche Ready-2-Eat and Heat-N-Eat
fresh food. Ikea has over $
2 Billion a year in food sales. That
is a lot of food for a company know for selling furniture.
Non-traditional
fresh food retailers continue to drive innovation in meal offerings, price, and
mix & match meal bunding and are garnering new customers. All the while legacy chain restaurants continue
to look more like yesterday than tomorrow. Why, don’t restaurants want to sell
consumers what they want and how they want it?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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