Success does leave clues and one clue that continues to stand out; that is grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food garners customer buy-in, drives food sector migration, edifies brand development according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Within the C-store sector the prepared food segment led the foodservice category in both growth and actual dollar sales in 2018, with average sales per store increasing 5.4%. Foodservice sales at convenience stores now accounts for 16.5% of all instore sales. That number does not include hot coffee, Slurpee’s, or fountain drinks.
While restaurants continue to raise prices, C-stores have help fresh food prices or introduced new unique mix and match meal prices that are less expensive that ilk niche restaurant prices according to Johnson. The most important factors for shoppers when purchasing prepared food at c-stores are price and food quality as reported in C-store news. That study found 62% sited price and 49% cited quality.
Ikea continues to drive top line sales and bottom-line profits with grocerant niche Ready-2-Eat and Heat-N-Eat fresh food. Ikea has over $ 2 Billion a year in food sales. That is a lot of food for a company know for selling furniture.
Non-traditional fresh food retailers continue to drive innovation in meal offerings, price, and mix & match meal bunding and are garnering new customers. All the while legacy chain restaurants continue to look more like yesterday than tomorrow. Why, don’t restaurants want to sell consumers what they want and how they want it?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869