Copycat menu
items don’t drive incremental sales today according to Steven Johnson,
Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®. What does drive sales
are new menu items that are ‘plant-based’ according to Johnson.
Dunkin’ Brands is now offering plant-based
food for breakfast, lunch, dinner and desert. Yes, even Dunkin’s Baskin-Robbin’s
division has plant-based offerings. So, Baskin-Robbins is
dipping into the plant-based dessert category with the launch of two new
non-dairy flavors. Both Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy
Chocolate Extreme will be available for ice cream customer in-store beginning
August 1.
Both flavors contain no artificial dyes,
which have been absent from all Baskin-Robbins ice cream since 2017 as part of
Baskin-Robbins’ and Dunkin’ Brands’ commitment to serving high-quality menu
items. The Non-Dairy flavors are also free from preservatives, artificial
flavors, high fructose corn syrup, and are Kosher
Plant-based food sales increasing in
double-digits across the country, and are expected to reach $140 Billion over
the next 10 years. Baskin-Robbins non-dairy indulgences will join Dunkin’s plant-based
breakfast bowls, plant-based sausage and chicken sandwiches. Dunkin’ Brands is
looking a customer, ahead are you?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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