Monday, July 29, 2019

Dunkin’ Brands Planting Success One Menu Item at a Time

Copycat menu items don’t drive incremental sales today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. What does drive sales are new menu items that are ‘plant-based’ according to Johnson.
Dunkin’ Brands is now offering plant-based food for breakfast, lunch, dinner and desert. Yes, even Dunkin’s Baskin-Robbin’s division has plant-based offerings.  So, Baskin-Robbins is dipping into the plant-based dessert category with the launch of two new non-dairy flavors. Both Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme will be available for ice cream customer in-store beginning August 1.
Both flavors contain no artificial dyes, which have been absent from all Baskin-Robbins ice cream since 2017 as part of Baskin-Robbins’ and Dunkin’ Brands’ commitment to serving high-quality menu items. The Non-Dairy flavors are also free from preservatives, artificial flavors, high fructose corn syrup, and are Kosher

Plant-based food sales increasing in double-digits across the country, and are expected to reach $140 Billion over the next 10 years. Baskin-Robbins non-dairy indulgences will join Dunkin’s plant-based breakfast bowls, plant-based sausage and chicken sandwiches. Dunkin’ Brands is looking a customer, ahead are you?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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