Once again
Success does leave clues this time those clues have been picked up by more non-traditional
fresh food retailers that want to drive customer relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Those retailers
are Ralph
Lauren, Lululemon, and Crate
& Barrel. They operate at the
intersection of customer consumer relevance and cultural trend adoption. Each is a leader all are continually evolving
giving consumers what they want more grocerant niche Ready-2-Eat and Heat-N-Eat
fresh food options according to Johnson.
Each is looking less like a retailer of yesterday and more like a
retailer of today and tomorrow.
You know that Lululemon, is
an athletic apparel company known for its yoga gear. Well they have opened a restaurant called Fuel
in their flagship flag ship store in
Chicago’s Lincoln Park neighborhood. The restaurant will be selling find
healthy (acai bowls, smoothies, salads, protein boxes), beefy (an 8-ounce
burger), and draft beer.) Sounds like Lululemon understand today’s consumer
according to Johnson who stated “consumers are dynamic not static and retailers
must be as well.
Not to be over looked Crate
and Barrel, opened its first full-service restaurant. Table for Crate opened inside Chicago which
has clearly become a hot sport for grocerant growth with companies the ilk of
Eataly that continue to do well.
Crate &
Barrel’s first full-service restaurant, called The Table
at Crate, is a collaboration with Cornerstone Restaurant Group. The Table is
the retailer's first full-service restaurant and the restaurant group's first
foray into retail. James Beard-nominated chef Bill Kim will lead the
eatery.
Get this, The Table guests can take
signature cocktails into the adjacent Crate & Barrel retail space as they
shop. Now that is consumer interactive and participatory as regular readers of
this blog know are hallmarks driving grocerant niche adoption.
Regular reader also know that Nordstrom
is launching a flagship store in New York that will include
six food and beverage concepts rather
than the typical Nordstrom Cafe. Nordstrom teamed with James Beard
Award-winning chef Tom Douglas and Seattle-based chef Ethan Stowell to create
the in-store restaurant experiences.
Yes, and regular
readers know that Ralph Lauren's Coffee Shop Returned to New York City and it’s
mobile what can we say. The customer adoption
of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is driving
retail innovation, top line sales and bottom-line profits. Does your retail outlet look more like
yesterday than tomorrow? Buy the way don't for get IKEA.
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing tactics look more like yesterday that tomorrow? Visit
www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues Foodservice Solutions® is the leader in the
Grocerant Niche.
Battle for Share of Stomach
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