Let’s face it families don’t see eye to
eye on everything. However, just like a
family business partnerships have a way of straining at times, dividing at
times, and rekindling at times which is the natural flow of things according to
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
No partnerships is ever perfect, however
the undercurrent of mutual benefit that created a successful partnership
includes consumers and the pull of the consumer is what will edify McDonald’s, Disney and consumers this summer according to
Johnson it will create new electricity for both brands.
Disney’s The Lion King is returning to
the big screen in a whole new way on July 19, they’ll also be return to
McDonald’s Happy Meals as featured toys for the first time in 15 years. Happy
summer days are here again as McDonald’s rolls out Lion King exclusive toys and
packaging inspired by the film at participating McDonald’s nationwide in its
Happy Meals.
So, for a limited time, with each
purchase of a Happy Meal will include one of 10 different toys representing
characters from the movie, including Mufasa, Simba, Nala, Timon, Pumbaa and
more. Get this; the toys have the
capability to connect with one another, so fans can combine the pieces to
re-create three separate iconic scenes from the film—the Pride Rock opening
scene of Rafiki lifting up Simba, the grasslands scene where Simba sings “I
Just Can’t Wait to Be King” and the log scene where Simba, Timon and Pumbaa
belt out “Hakuna Matata.”
It’s Disney for there is more; McDonald’s
is also continuing a summer-long giveaway in which families have a chance to
win the ultimate memorable experience—a family trip for four to Walt Disney
World Resort. From July 16—August 19 customers can instantly win the family
trip by scanning codes on game pieces that come with each Disney’s The Lion
King Happy Meal toy in the McDonald’s U.S. App. No purchase is necessary to
enter, entrants must be a resident of the U.S. or D.C. and be 18 years or older
to be eligible, registration is required, and official rules are available at
MagicAtMcd.com. The codes also provide millions of opportunities for families
to win Happy Meals or other food prizes through our app throughout the season.
According to Johnson, “Brand relevance is in part
driven with innovation in new menu related products in combination with new
avenues of distribution all of which are the platform for the new
electricity.”
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply and includes such things
as fresh foods, plant based
foods, Movies, toy’s, beer,
developing brands, TV Shows, grocerant positioning, Fresh food messaging,
autonomous delivery, cashier-less retail, Pop-Up stores, cash-less payments,
digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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