Let’s face it families don’t see eye to eye on everything. However, just like a family business partnerships have a way of straining at times, dividing at times, and rekindling at times which is the natural flow of things according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
No partnerships is ever perfect, however the undercurrent of mutual benefit that created a successful partnership includes consumers and the pull of the consumer is what will edify McDonald’s, Disney and consumers this summer according to Johnson it will create new electricity for both brands.
Disney’s The Lion King is returning to the big screen in a whole new way on July 19, they’ll also be return to McDonald’s Happy Meals as featured toys for the first time in 15 years. Happy summer days are here again as McDonald’s rolls out Lion King exclusive toys and packaging inspired by the film at participating McDonald’s nationwide in its Happy Meals.
So, for a limited time, with each purchase of a Happy Meal will include one of 10 different toys representing characters from the movie, including Mufasa, Simba, Nala, Timon, Pumbaa and more. Get this; the toys have the capability to connect with one another, so fans can combine the pieces to re-create three separate iconic scenes from the film—the Pride Rock opening scene of Rafiki lifting up Simba, the grasslands scene where Simba sings “I Just Can’t Wait to Be King” and the log scene where Simba, Timon and Pumbaa belt out “Hakuna Matata.”
It’s Disney for there is more; McDonald’s is also continuing a summer-long giveaway in which families have a chance to win the ultimate memorable experience—a family trip for four to Walt Disney World Resort. From July 16—August 19 customers can instantly win the family trip by scanning codes on game pieces that come with each Disney’s The Lion King Happy Meal toy in the McDonald’s U.S. App. No purchase is necessary to enter, entrants must be a resident of the U.S. or D.C. and be 18 years or older to be eligible, registration is required, and official rules are available at MagicAtMcd.com. The codes also provide millions of opportunities for families to win Happy Meals or other food prizes through our app throughout the season.
According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based foods, Movies, toy’s, beer, developing brands, TV Shows, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, Pop-Up stores, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant