If success leaves clues and it does when
more than 100 million people a month use voice assistants for handsfree
texting, controlling smart home appliances and playing music you can bet foodservice
retailers will be jumping on voice-assistance bandwagon according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®.
McDonald’s
continues to drive customer relevance by driving incremental customer relevance
while simultaneously solving a problem plaguing the food industry finding enough
workers. So, job seekers can use Alexa or Google Assistant to initiate a McDonald’s
employee application as he chain launched voice-initiated ‘McDonald’s Apply
Thru’ using Google Assistant, Alexa. So,
here is how it works:
David Fairhurst, global chief people
officer for McDonald’s stated “We must
continue to innovate and think of creative, and in this case, ground-breaking,
ways to meet potential job seekers on devices they are already using, like
Alexa,”, “I am looking forward to having our application process simplified
with Alexa.”
According to eMarketer, nearly 112 million
people in the U.S. use a voice assistant at least once a month. By 2021, the
number of U.S. voice assistant users will reach 122.7 million, representing
42.2% of internet users in the U.S. So, we ask how are you edifying your brand
with consumers?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
No comments:
Post a Comment