Friday, September 27, 2019

At McDonald’s A is for Alexa

If success leaves clues and it does when more than 100 million people a month use voice assistants for handsfree texting, controlling smart home appliances and playing music you can bet foodservice retailers will be jumping on voice-assistance bandwagon according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
McDonald’s continues to drive customer relevance by driving incremental customer relevance while simultaneously solving a problem plaguing the food industry finding enough workers. So, job seekers can use Alexa or Google Assistant to initiate a McDonald’s employee application as he chain launched voice-initiated ‘McDonald’s Apply Thru’ using Google Assistant, Alexa.  So, here is how it works:
David Fairhurst, global chief people officer for McDonald’s stated  “We must continue to innovate and think of creative, and in this case, ground-breaking, ways to meet potential job seekers on devices they are already using, like Alexa,”, “I am looking forward to having our application process simplified with Alexa.”
According to eMarketer, nearly 112 million people in the U.S. use a voice assistant at least once a month. By 2021, the number of U.S. voice assistant users will reach 122.7 million, representing 42.2% of internet users in the U.S. So, we ask how are you edifying your brand with consumers?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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