Many legacy US
based chain restaurants look more like yesterday, act more like yesterday, and
are led by CEO’s to old to understand the undercurrents of change technology has
brought to every sector of food retail today according to Steven Johnson,
Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Brand protectionism drove restaurant sales and store count growth
while garnering banks and investors to line up and invest back in 1970’s, 1980’s,
and 1990’s now the caution signs are out. Franchisees are upset, as customer
counts continue to fall. It seems that the
CEO moto of ‘do-no-harm’ has doe has done the opposite as grocery stores
service deli’s are growing at 8.2% and C-stores sales are growing at 6.5% a year.
Restaurant sales growth was -0.7% for
August, the second consecutive month according to Black
Box Intelligence™ data from TDn2K™, based
on weekly sales from over 31,000 locations representing 170+ brands and $72
billion in annual sales. There is no getting around it. Chain restaurants must evolve their business
model according to Johnson.
Here is why: Restaurant sector same-store traffic growth
was -3.9% in August, following -4.0% in July.
September 2019 is the grocery store sectors Family Meals Month and that sure does not help
the restaurant sector as they are having a tough time serving one meal at a
time.
Regular readers of this blog know our Grocerant
Guru® has 6 Pillars for growth he has outlined the past three
years. However, many legacy chain
restaurants continue practicing brand protectionism looking more like yesterday
than today or tomorrow and year over year customer counts reflect how consumers
feel about where they are today.
Consumers are dynamic not static food brands must be dynamic as well.
Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
Battle for Share of Stomach
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