NFL football is back college football is
in play and Pizza Hut is leveraging its
new partnership as the Official Pizza Sponsor of the NFL with the NFL to create
an interactive participatory NFL-themed
branded invitation for consumers that will drive top-line sales and bottom-line
profits according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
This is the year season that Pizza Hut
plans to pick up customers after Papa Johns
fumble according to Johnson. With a food
sales focus to drive franchisees top line sales the program is simple, Buy.
Play. Win. Buy Pizza Hut. Consumers can play the brand-new interactive
NFL-themed game Hut Hut Win, and earn the chance to win once-in-a-lifetime NFL
experiences and millions of instant win prizes.
Here is how Hut Hut Win works: consumers
join Hut Rewards, spend just $5 at Pizza Hut, and visit HutHutWin.com to
register for the game. For every $5 spent at Pizza Hut, earn one of the 32 NFL
team virtual game pieces and a chance at millions of instant win prizes, like official
NFL merch, free gameday grub, Hut Rewards points, and bonus plays....
Fill half a game board (16 NFL teams) for
a chance to score prizes like a once-in-a-lifetime experience with an NFL
player, 2020 NFL Draft Weekend tickets and more. Collect all 32 NFL teams for a
chance to win one of three grand prize trips to Miami for Super Bowl LIV with
an exclusive opportunity to go on the field during the Pepsi Super Bowl LIV
Halftime Show.
Marianne Radley, chief brand officer,
Pizza Hut stated “In our second season
as the Official Pizza Sponsor of the NFL, we’re taking our partnership to the
next level for fans with the launch of Hut Hut Win,” “Our game plan is simple—create unforgettable
experiences that connect our fans to their favorite sport—like no one else can.
Because we don’t just make pizza, we make memories.”
In order to garner attention Pizza Hut’s
NFL player partners are joining in on the action too, and fans playing Hut Hut
Win will have the opportunity to win unbelievable experiences with none other
than JuJu Smith-Schuster, Tyler Lockett, Todd Gurley, and Pizza Hut’s newest
player partner, five-time Pro Bowler and two-time Defensive Player of the Year,
Aaron Donald.
Once again interactive an participatory the
experiences include making pizzas with JuJu at Pizza Hut Global Headquarters,
unlocking an escape room with Lockett, a game night with Gurley and a ping pong
pizza party with the titan of table tennis himself, Aaron Donald. Each player,
and their unique activity of choice, will be highlighted in four new Pizza Hut
TV commercials airing this season.
Radley continued “We couldn’t be more thrilled to
have Aaron join the Pizza Hut family,” …“His personality is a perfect fit for
our brand and he raises our roster to a new level. We’re also psyched to bring
back our dynamic players (on and off the field) and fan-favorites Todd, JuJu
and Tyler for their second season with team Pizza Hut.”
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that tomorrow?
Visit
www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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