Foodservice Solutions®
regular blog followers know that innovation and trial drive sales and that in
2019 doing little or doing nothing new is doing harm according to Steven Johnson,
Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®. The
food marketing team at Yum Brands! Pizza Hut is doing all that they can to
edify a relevant relationship with consumers via limited time offers (LTO’s)
according to Johnson.
Partnerships increase the rate at which
creative LTO’s can reach the market and Kellogg’s
new partnership with Pizza Hit will have everyone saying ‘Cheez-it’ please according
to Johnson. So, if you are wondering how
to drive new electricity into you brand, read on.
Get this, Pizza Hut and Cheez-It are joining forces
to combine two iconic foods—Pizza Hut pizza and the Cheez-It 100 percent real
cheese snack—into one, first-of-its-kind creation: The Stuffed Cheez-It Pizza.
If nothing else it is going to create lots of industry buzz.
This LTO, the Stuffed Cheez-It Pizza, features
four baked jumbo squares topped with that distinctly sharp, real cheese taste.
Each crispy square is stuffed in Pizza Hut style with either cheese or
pepperoni and cheese, served up with a side of marinara dipping sauce.
“Marianne Radley, chief brand officer,
Pizza Hut stated “We pride ourselves on being the go-to for unexpected pizza
innovations, and I can’t think of a more badass partner than Cheez-It to bring
our next original menu item to life,” “Not to mention, as fellow NCAA partners, this
collab is the perfect way to kick off football season, combining America’s
go-to gameday cravings into one next-level snack.”
Fact’s matter as partnership was born
from more than just a fun idea. Cheez-It is a popular snack among one of Pizza
Hut’s largest fan bases—college students. Armed with that insight, the Pizza
Hut culinary dream team worked with Cheez-It to create a product that ties the
best of both pizza and Cheez-It worlds into one new innovation. Now that also ties
into the new NFL Football relationship creating an integrated, focused LTO that
is going to be a sure winner according to Johnson.
“Wendy Davidson, president, Kellogg’s
U.S. Specialty Channels stated “Kellogg’s iconic Cheez-It brand brings a whole
new dining experience to Pizza Hut lovers and will not disappoint,” says. “The
Stuffed Cheez-It Pizza is an example of two great companies leveraging their
strengths to delight guests with a new experience on a classic favorite.” Are
your LTO’s driving trial and new electricity into your brand?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, plant based
foods, sampling, beer, unique
urban farming, grocerant positioning, fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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