Football season is in full swing and KFC is customer relevance is
important. Most every college student
has seen the movie Rudy at least once. Rudy, the movie has a positive
vibe about it and a ‘halo’ of good will that has lasted generations. According to Steven
Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®
“the marketing team at Yum Brands! KFC unit is doing all the right things to
drive relevance into the iconic brand and one-time grocerant niche leader.
Yes, football fans got a Kentucky Fried
treat this fall as KFC revealed its latest ad campaign and its newest celebrity
Colonel Sanders—Colonel Rudy, played by Sean Astin, who’s famously known for
his leading role in the 1993 classic sports film Rudy.
So, as the ad goes both Colonel Sanders
and Rudy Ruettiger have similar stories of fulfilling their dreams by doing
things the hard way and never giving up. In KFC’s new campaign, Rudy II, fans
will see Rudy on a quest to fulfill a new dream – to become the Colonel
Sanders.
Actor Sean Astin stated “When KFC
approached me to reprise the role of Rudy, but play him as Colonel Sanders, I
knew this was something I couldn’t pass up,”. “Getting to recreate some of the
film’s iconic scenes with a KFC spin was such a fun experience. Now I’m ready
for some football and a bucket of KFC’s Original Recipe fried chicken.”
Rudy II is one of four unique Rudy KFC
advertising spots that will air September through November. And, if you watch
closely, you might even catch a cameo by the real Rudy Ruettiger. KFC’s
Original Recipe bucket of fried chicken is an ideal meal for groups –
especially when it’s gameday and you want to ensure you’re on the winning side.
If you’re watching the game solo, pick up a KFC $5 Fill Up.
You can choose from KFC’s famous fried
chicken, new Mac & Cheese Bowls, Famous Bowls and Pot Pies. KFC $5 Fill Ups
are a filling, affordable and convenient meal option everyone can enjoy during
football season and beyond. KFC
hand-held-food for immediate consumption is in the center of the grocerant
niche and this year with a bit of added relevance for both young and old.
Interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
Battle for Share of Stomach
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