If success does leave clues Subway has once again pick up the right clues
to drive new electricity into its brand with a unique social media partnership
with Twitch according to Steven Johnson,
Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
So, Twitch and Subway restaurants
announced that they’ll be partnering up on a custom marketing campaign as part
of Twitch’s third annual SUBtember.
Beginning September 3 through September
24, in partnership with Subway, the chain is offering 50 percent off new
Tier 1 subscriptions made on a web browser or our desktop app, so you can
support even more of the streamers you follow on Twitch. Any
new Tier 1 subscription on web or desktop app is eligible for this promotion
unless you cancel a subscription in that channel after September 3.
As in prior years, streamers will
continue to receive the full value of a subscription, and there is no limit on
the number of times you can subscribe using the SUBtember half-off
promotion.
As a subscriber, depending on the
channel, you get stuff like:
·
Access to custom emotes that you can use
across all of Twitch
·
Subscriber badge that changes the longer
you stay subscribed
·
Ad-free viewing (with limited exceptions)
·
Exclusive subscriber content, such as a
sub-only games, sub-only streaming, Q&A, sub-only chat rooms, and other
benefits that streamers may offer only for subscribers.
Get the discount by logging into Twitch
and clicking the Subscribe button on your favorite streamers’ channel pages. As
always, there is no minimum commitment and you can cancel your subscription at
any time by visiting the Subscription Management Page.
The brand is leveling up SUBtember with
Subway and offering even more benefits including:
·
Bonus Bits: Subway
is throwing in 10 percent more Bits when you Cheer 10 or more in any Affiliate
or Partner channel. There’s even a limited-time sub
sandwich Cheermote you can cheer with.
·
Sub Gifting: Subway
will be gifting subscriptions in various channels—make sure to tune in
throughout September.
·
Subway on Twitch: Tune
in when Subway launches their very own Twitch channel to livestream with their
favorite streamers.
How are you driving brand value? How are you driving new electricity? So,
is your brand looking a customer ahead?
Are you looking to grow business like you did yesterday or do you want
tomorrow customers? Just where is your brand headed?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, fresh food
messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food and beverages that are
portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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