Snacking,
grazing, and nibbling have all become common place in a world where traditional
meal periods have been replaced by time starved consumers who have elected to
eat around daily events or activities according to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
You know the old saying, what goes around
comes around. Charcuterie plates,
platters, and platforms once again are gaining tractions with consumers. Think
about one of the key elements of grocerant niche success, mix and match meal
bundling. Charcuterie empowers consumers
to create a customized charcuterie set-up that can be customized and
personalized for a family’s consumption convenience, nutrition and indulgence from
grab-and-go products the entire family will eat and enjoy.
New research from IRI found that sales of
“charcuterie types of packaged lunch meats” reached $561 million in January
2019, up 8.1% vs. a year ago, and sales of “charcuterie types of packaged meat
snacks/meals” were up 6.5% for $378 million in the same time period, And the
total charcuterie category of both packaged lunch meats and snacks reached $1.4
billion, an increase of 5.3% vs. the previous year.
While grocery stores are spotlighting the
category with enhanced and multiple displays in-store, featuring a bevy of
grab-and-go sliced meats, restaurants are using catering and food delivery
platforms to drive mix and match meat trays and side options according to
Johnson.
Battle for Share of Stomach
This is once trend that legacy food manufactures
have coalesce around with companies the ilk of Dietz & Watson Landjaeger
Swiss Style Snack Sticks, Columbus Craft Meats’ Charcuterie, Hormel Gatherings
Hard Salami & Pepperoni Party Trays, Olli Salumeria’s Snack Packs and Volpi
Foods’ Roltini Singles. There is no sign that the grocerant niche mix and match
meal bundling growth will ebb anytime soon.
Here is why recently Mintel reported that
95% of U.S. adults snack daily, and 70% do so more than twice a day. Mintel
further noted that the percentage of “super snackers” those who snack more than
four times a day is also increasing.
Success does leave clues and it is
important to note that Charcuterie, plates and platters or portable. Regular readers of this blog will remember
back in the day that our Grocerant Guru® identified,
quantified, and qualified the FIVE
P’s of food marketing, which included that food had to be portable.
Interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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