Success does
leave clues and convenience stores ability to expand menu / meal options with
salty foods that are ‘better-for-you’ is a key driver driving top-line sales
and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
According to market research firm Packaged Facts, U.S. demand for salty
snacks at the manufacturer level is forecast to grow 3% annually from 2017 to
2022. The simple fact is consumers like salty snacks and consider them great
additions to a meal particularly when they have the ‘halo’ of ‘better-for-you’
around them.
Cara Brosius, research analyst of
consumer and commercial goods, MarketResearch.com,
said demand for salty snacks is growing because of the “snackification” of
American diets. …“Most consumers snack multiple times each day, and a
growing number are replacing entire meals with snacks or eating snacks with
main meals,”
Johnson stated that most Americans grew
up visiting fast food outlets that offered bundled meals that included salty french
fries. Johnson continued consumers like
salt and salty foods, that is one of the reasons that 82.3% of all restaurant meals
sold in the US are sold at fast food outlets.
Mix & match meal bundling are
hallmarks driving growth within the grocerant niche within every sector of
retail food sale’s according to Johnson.
Once again Johnson reiterated as regular
readers know Gen Z and millennials are especially driving growth within the
grocerant niche, as they have fast-paced, on-the-go lifestyles that demand
portable and ready-to-eat foods and it is how they grew up eating.
In order to appeal to young consumers, it
is important to edify your relationship with both Gen Z and Millennials so
offering more snacks that provide health benefits, such as added protein and
plant-based ingredients that are salty is a sure way to win.
Transparency is important, for example,
Kettle Brand potato chips introduced a “Tater Tracker” feature on its website
that allows consumers to input the product code on their bag of chips to track
the farmer who sourced the potatoes used in that particular bag.
C-stores have the advantage in adding
more CPG options from the ‘better-for-you’ category over chain restaurants elevating
consumer choice within mix & match meal component bunding options. Products that are sustainable, local, bold in
flavor that reflect the neighborhood around you store are key to garnering
incremental customers according to Johnson.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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